What are the date, time, and format of the 'Next-Generation SEO Summit'?

It will be held online on June 3, 2026 (Tuesday) from 10:00 to 15:00. Participation is free, and the capacity is 500 people.

What is the theme of EXIDEA's presentation session?

The theme is 'Changing the Quality of Inquiries! New Norms for Lead Generation: Brand SEO Strategy.' It will cover SEO strategies for the AI search era.

What changes are occurring in the SEO market due to the spread of AI search?

Zero-click searches, where users are satisfied with AI responses and do not click through to websites, are increasing. As a result, the 'quality' of traffic is becoming more important than the quantity.

What is the goal of the 'Brand SEO Strategy'?

The goal is not just to increase traffic through higher rankings, but to increase inquiries from potential customers who correctly understand the company's value, thereby improving sales and operational efficiency.

Who is the EXIDEA presenter?

The presenter is Shogo Tarumi, the Head of the Marketing Consulting Department. He has been with the company since 2017 and focuses on supporting clients with generative AI and LLMO (LLM search optimization).

EXIDEA to Present 'Brand SEO Strategy' for Lead Generation in the AI Era at 'Next Generation SEO Summit'

Published May 26, 2026 5:00 PM ・ Updated Jun 14, 2026 4:46 PM ・ 4 min read ・ Source: PR TIMES

EXIDEA Inc. will speak at the 'Next Generation SEO Summit' on June 3, 2026. Marketing Director Akihiro Tarumi will explain the 'Brand SEO Strategy' to counter 'zero-click searches' and focus on high-quality lead acquisition in the age of AI search.

EXIDEA Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Takuma Ogawa), a provider of category branding services aimed at achieving market leadership, will speak at the online conference 'Next Generation SEO Summit' hosted by Bruce Clay Japan Inc. on Tuesday, June 3, 2026.

Akihiro Tarumi, Manager of the Marketing Consulting Department, will present on 'Brand SEO Strategy' designed to acquire leads directly linked to conversions.

### Background The rise of Large Language Model (LLM) search engines like Google's AI Overviews (AIO), ChatGPT, and Perplexity is shifting the fundamentals of the search market. Even with high rankings, 'zero-click searches'—where users find answers within the AI interface without clicking on websites—are increasing. Traditional SEO focused solely on volume is becoming insufficient for lead generation.

However, this shift has another dimension. Users arriving via AI search often possess more preliminary information, leading to higher inquiry-to-conversion rates. While the 'quantity' of traffic may decrease, the 'quality' is rising. The challenge for marketers today is how to implement strategies that leverage this structural change.

### Session Details EXIDEA is a marketing support firm with over a decade of SEO consulting experience and extensive research in LLM Search Optimization (LLMO). This session will cover:

- Title: 'Changing Inquiry Quality! The New Standard for Lead Generation: Brand SEO Strategy' - Time: June 3, 2026 (Tue) 10:00-15:00 - Key Topics: - The role of knowledge bases in the AI search era. - How to identify causes for declining organic traffic. - Defining content that is highly valued by AI. - Practical steps to improve sales efficiency.

### About 'Next Generation SEO Summit' Hosted by Bruce Clay Japan, this online conference focuses on SEO strategies tailored for the AI search era. Nine leading companies, including EXIDEA, will share their latest insights.

- Name: Next Generation SEO Summit - Date: June 3, 2026 (Tue) 10:00-15:00 - Format: Online (Free / Capacity: 500 participants) - Organizer: Bruce Clay Japan Inc.

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EXIDEA to Present 'Brand SEO Strategy' for Lead Generation in the AI Era at 'Next Generation SEO Summit'

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