EXPO 2027 Official Pop-Up Store at JR Shin-Osaka Station Shinkansen Platform Opens for a Limited Time Starting July 13 (Mon)!

The GREEN×EXPO Association (official name: Public Interest Incorporated Association International Horticultural Expo 2027, President: Yoshinobu Tsutsui, headquarters: Naka Ward, Yokohama) and the International Horticultural Expo 2027 Master License Office (Representative Executive Officer: Hiromasa Shimizu, headquarters: Nishi Ward, Yokohama) will open the 'EXPO 2027 Official Pop-Up Store at JR Shin-Osaka Station Shinkansen Platform' for a limited period of 11 days from July 13 (Mon), 2026, to July 23 (Thu), 2026, to sell official licensed products for GREEN×EXPO 2027 (official name: International Horticultural Expo 2027, Yokohama, Japan) to be held in Yokohama in 2027.

About the EXPO 2027 Official Pop-Up Store at JR Shin-Osaka Station Shinkansen Platform

Store Name: EXPO 2027 Official Pop-Up Store at JR Shin-Osaka Station Shinkansen Platform

Location: Near Car 7, Platforms 23 and 24, JR Central Tokaido Shinkansen Shin-Osaka Station

Operating Period: From July 13 (Mon) to July 23 (Thu)

Operating Hours: 9:00 AM – 6:00 PM

Sales Area: 28㎡

※A JR Central Shin-Osaka Station entrance ticket or valid boarding pass is required for entry.

Overview of the International Horticultural Expo 2027 Master License Office

The GREEN×EXPO Association, under the brand name 'GREEN×EXPO 2027', has entrusted the management of its intellectual property rights (referred to as 'Association IP') to the International Horticultural Expo 2027 Master License Office (abbreviated as 2027MLO) to centrally manage and nurture these rights. This unified approach aims to enhance brand value, promote public awareness, and secure licensing revenue ahead of the Expo. 2027MLO conducts professional brand management and development based on specialized expertise.

2027MLO is responsible for planning, manufacturing, sales, and management of official licensed products. Additionally, it handles delegated approval for the use of Association IP, public relations, promotional campaigns, and the development and management of official sales outlets (including on-site and off-site official stores, official e-commerce sites, etc.).

・Abbreviation: 2027MLO (Ni-ze-ro-ni-na-na E-MU-E-RU-O)

・Establishment Date: December 9, 2024 (Mon)

・Website: https://expo2027mlo.jp

Overview of GREEN×EXPO 2027

Official Name: International Horticultural Expo 2027, Yokohama, Japan

Official Abbreviation: GREEN×EXPO 2027 (Green Expo Ni-ze-ro-ni-na-na)

Venue: Asahi Ward and Seya Ward, Yokohama City (former Kasumigaseki Communications Site)

Duration: March 19 (Fri), 2027 – September 26 (Sun), 2027

Theme: Scenery of the Future for Happiness

Expo Site Area: Approximately 100 hectares (including 80 hectares of exhibition area)

Classification: A1 Class (highest level, approved by AIPH and recognized by BIE)

Expected Attendance: 15 million visitors (over 10 million paid visitors)

Official Website: https://expo2027yokohama.or.jp/

Official Mascot Character: TunkTunku