Design Principles for Experiential Promotion: How Riddle-Solving Generated 6x Target and 17M JPY Spending (June 9 Webinar)

Eyez Co., Ltd., operator of Media Radar, Japan's leading ad-industry platform, has announced that Haregake Co., Ltd. will feature in its '22nd Media Radar WEEK 2026 Summer' marketing webinar series on June 9, 2026.

Seminar Overview Many facility managers struggle with events that fail to drive traffic to actual stores or result in localized engagement only. This seminar addresses these issues by highlighting the importance of creating facility-wide unity.

Haregake will showcase a case study from a commercial facility where they achieved approximately 13,000 participants against an initial target of 2,000 (over 6x the goal). This resulted in a total estimated in-facility spending of 17 million JPY within just two months.

The key to this success was not just the fun of the content, but a strategic design based on three principles: 1. **Necessity**: Designing the reason why the event must happen at that specific location and time. 2. **Unity**: Involving the entire facility through visuals, BGM, and tenant-specific menus. 3. **Experience Quality**: Ensuring high satisfaction that leads to organic word-of-mouth.

The seminar will provide practical insights for retail promotion managers and marketers looking to drive circulation and sales through experiential events.

Event Details - **Date/Time**: June 9, 2026 (Tue), 11:00 AM - 12:00 PM - **Format**: Online (Zoom) - **Fee**: Free - **Speaker**: Yosuke Kuroda, CEO of Haregake Co., Ltd.

Speaker Profile Yosuke Kuroda has over 12 years of experience in BtoB experiential content planning. He specializes in designing riddle-solving and circulation-type promotions for shopping malls and tourist destinations, focusing on measurable customer attraction and movement.