A Reinterpretation of JAPAN LUXURY — The World of Okayama Denim and Antiques by FUMI LEE, a VOGUE100 Honoree

FUMIJEAN will open a store at 'Japan and me.' held at the Hankyu Umeda Main Store. We will unveil a collection that embodies Japanese aesthetics and is only available now.

FUMIJEAN will hold its first-ever brand pop-up at the Hankyu Umeda Main Store starting Wednesday, April 22, 2026. Under the theme of reinterpreting JAPAN LUXURY, we will offer a limited quantity of the Japan-debut 'Umber & Smoky' collection, in addition to a select lineup including popular models.

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**About FUMIJEAN**

FUMIJEAN is a project by FUMI LEE, the first Japanese person to be selected for the VOGUE100. Centered on Okayama denim and antiques, it re-edits Japanese craftsmanship with the spirit of 'Onko-chishin' (discovering new things by studying the past) and communicates it globally.

**FUMI LEE's Appearance Schedule**

Please enjoy a moment of fashion talk with FUMI LEE, who has seen numerous shows and the latest Paris Fashion Week, at the venue.

4/22 (Wed) & 23 (Thu) 10:00 - 20:00

4/25 (Sat) & 26 (Sun) 13:00 - 18:00

**[Japan Premiere] 'Umber & Smoky' Limited Quantity Pre-sale** The main highlight of this POP UP is the Japan premiere of the new 'Umber & Smoky' collection. The colors woven by the deep, earthy Umber jacket and the soft, smoky Smoky pants sublimate the 'beauty of wabi-sabi' into modern fashion. Okayama artisans spent over six months on each piece, repeating dyeing and processing. This is a limited quantity item and will be available while supplies last.