Plant-based silica brand "BEAUTIFUL SILICA" opens limited-time pop-up store at CHOOSEBASE SHIBUYA. A new hub to experience the appeal of plant-based silica firsthand.

F.I.S. Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Jun Ishikawa) is pleased to announce that its plant-based silica brand, "BEAUTIFUL SILICA," will be opening a limited-time pop-up store at "CHOOSEBASE SHIBUYA" on the 1st floor of the Parking Building at Seibu Shibuya Store, from July 1, 2026 (Wed) to September 30, 2026 (Wed).

While BEAUTIFUL SILICA has primarily operated through its official online shop, this pop-up store marks the launch of a physical retail space where customers can see, touch, and experience the products firsthand, immersing themselves in the brand's world.

At the store, we will be selling the plant-based silica concentrated liquid supplement "'Nomu' BEAUTIFUL SILICA" and the plant-based silica-infused skincare series "KIRAKIRA." Testers for the KIRAKIRA series will also be available. We invite you to experience the textures and usability that cannot be fully conveyed online, right at our store.

"BEAUTIFUL SILICA's" Aim: A "Brand You Can Experience"

BEAUTIFUL SILICA is a brand that proposes a new beauty regimen through plant-based silica, with the concept of "Beautiful from the inside, and from the outside."

While online shopping has become commonplace in recent years, there is a growing customer demand to "see products in person before choosing" and "try out the feel before purchasing."

This pop-up store is a new initiative to meet such customer needs and allow them to feel closer to the brand's world and the appeal of its products.

We aim to provide proposals that align with each individual's lifestyle, serving as an opportunity to incorporate plant-based silica into daily beauty routines.

Store Details

Store Name: CHOOSEBASE SHIBUYA

Exhibition Period: July 1, 2026 (Wed) - September 30, 2026 (Wed)

Location: 1st Floor, Parking Building, Seibu Shibuya Store, 21-1 Udagawa-cho, Shibuya-ku, Tokyo

Product Introduction

*The silica concentration of 19260ppm is among the highest levels for plant-based silica products in Japan.

"Nomu" BEAUTIFUL SILICA

Contents: 500ml / 50ml

Price: ¥11,000 (tax included) / ¥1,320 (tax included)

This brand was developed based on products from a research institution that has been studying plant-based silica for over 40 years. Through proprietary technology, we have achieved the liquefaction of plant-based silica with a high concentration of 19260ppm.

With a concentration level that boasts one of the highest in the industry, we are committed to a high-density formulation that ensures efficient intake. Its characteristic feature is its easy solubility in water, allowing for smooth incorporation.

Features of the Plant-Based Silica Concentrated Liquid Supplement "'Nomu' BEAUTIFUL SILICA"

1 High Concentration and Efforts for High Absorption Rate, Among the Highest in the Industry

We have commercialized products developed by a specialized manufacturer with over 40 years of research, achieving the liquefaction of plant-based silica with a high concentration of 19260ppm using proprietary technology (*1). By stabilizing it in a water-soluble form, we have focused on a design that considers ease of intake and absorption. By making it liquid, we have significantly improved the absorption rate, enabling efficient intake.

2 Safety and Traceability of Plant-Derived Ingredients

The raw material is derived from rice husks. It is manufactured with a commitment to being free of mineral-based ingredients, fragrance, and artificial additives, making it highly compatible with the human body and boasting excellent absorbency. Furthermore, it is manufactured in a HACCP-compliant factory in Japan, and through thorough component analysis for each lot, we maintain consistently high quality. We ensure transparency and traceability in all processes from raw material origin to manufacturing, inspection, and shipping, creating products that can be chosen with confidence.

3 Simple "Drinking" Habit That Easily Fits into Daily Life

Simply add it to your daily meals and drinks to effortlessly support beauty and health from within. It easily integrates into the lifestyles of busy modern people and is gaining attention as a new health habit for the future.

4 Sustainable Manufacturing

We use 100% recyclable packaging and, as a product born from the blessings of nature, we aim to contribute to the realization of a sustainable society and become a brand that can be passed down with confidence to future generations.

How to Use "'Nomu' BEAUTIFUL SILICA"

Shake the product well before mixing it with about 200-500ml of your preferred beverage and diluting it thoroughly. It is recommended to take approximately 5.5ml per day, divided into several servings, to efficiently replenish silica (silicon).

Main Usage Scenarios

・Add to your usual miso soup or soup ・Add to the water when cooking rice ・Add to your favorite drinks (tea, alcohol, etc.) ・Add to water in your personal bottle for easy intake on the go ・Add to your dog's water or shampoo It is characterized by its ability to be easily incorporated into daily meals and routines with a "just add a little" style.

Customer Testimonials

"It's easy to continue because I just add it to my daily drinks." I used to drink various supplements for beauty and health, but I was troubled by the increasing number of them. This one just needs to be added to my usual water or coffee, so I can continue without any hassle, which I appreciate. I like that it's easy to incorporate into my routine. (40s / Female)

"I feel like rice cooks fluffier when I add it." When I add a few drops to the rice cooker and cook it, I feel like the rice cooks fluffier and tastes better. Since the whole family can naturally incorporate it through rice, it's very easy to use. (50s / Female)

"I feel my hair has more body and shine." I continue to add it to my daily drinks. Since I started using it, I feel that my hair has become more resilient and shiny than before. I want to continue using it as part of my beauty routine. (40s / Female)

"I started taking it for nail health." My nails used to break easily due to nail damage, but since I started taking silica, I feel they are less prone to breaking than before. (30s / Female)

"I use it with my pet too." I mix a small amount into my dog's water to prevent bad breath and improve its coat, and I'm happy that the whole family, including my pet, can use it. (40s / Male)

High-Performance Natural Skincare Series "KIRAKIRA"

This next-generation anti-aging care* line is based on plant-based silica (skin conditioning ingredient) extracted from rice husks, blended with carefully selected beauty ingredients such as human stem cell conditioned culture solution and ceramides.

*[※1] Refers to care appropriate for one's age.

▲ KIRAKIRA Treatment Essence (Lotion) 120ml / ¥17,800 (tax included)

STEP 1: Treatment Essence (Lotion)

A lotion that focuses on the properties of plant-derived silica.

The rice-derived plant-based silica in the formula generates invisible micro-vibrations of tens of thousands to tens of millions per second. This vibrational energy gently removes old keratin and dirt remaining on the skin's surface after cleansing, preparing the pathways for moisture. Its remarkably smooth texture is characterized by its ability to absorb into the stratum corneum. It acts as a booster to prepare the skin's foundation, awakening the first step towards future bare skin full of firmness and moisture.

▲ KIRAKIRA Treatment Serum 30ml / ¥19,600 (tax included)

STEP 2: Treatment Serum

This high-performance serum, the core of the KIRAKIRA series, is packed with specialized approaches. It focuses on the signs of aging skin and is luxuriously formulated with 10 carefully selected moisturizing ingredients, including human stem cell conditioned culture solution, ceramides, and hyaluronic acid. Its most significant feature is the adsorption and transport function of plant-based silica with its porous structure. Silica particles firmly hold beneficial ingredients and efficiently deliver them to every corner of the skin, creating a skin environment that maximizes the potential of the ingredients. This rich, viscous drop melts into the skin, providing a resilient feel from within and a bright, radiant glow.

▲ KIRAKIRA Treatment Oil 30ml / ¥16,800 (tax included)

STEP 3: Treatment Oil

A new sensation beauty oil that defies the notion that "oils are sticky." It is formulated with plant-based silica to achieve an optimal balance of ingredients, pursuing ease of application and spreadability. While replenishing necessary oils, the surface remains surprisingly light, making it comfortable for those with oily or combination skin, or those who dislike heavy textures. "A drop in the morning" is particularly recommended. Applying a small amount before makeup smooths the skin's surface, significantly improving makeup longevity. It also functions multi-purposefully as a booster or massage oil, softening dry, rough skin and maintaining a moist and transparent condition throughout the day.

▲ KIRAKIRA Moisture Cream 50g / ¥18,300 (tax included)

STEP 4: Moisture Cream

A rich cream that seals in moisture at the final step of skincare and protects the skin from external stressors. It combines moisturizing ingredients like ceramides that support the barrier function with plant-based silica in a unique balance. By forming a veil of moisture on the skin's surface, it prevents water evaporation and locks in the previously supplied beauty ingredients for sustained effect. Despite its rich texture, it spreads smoothly on the skin, achieving a delicate usability that is not too heavy. Incorporating it into morning and evening routines provides a dewy, supple feel and lasting radiance full of firmness and shine until the next morning. It delivers a luxurious sense of satisfaction and security, befitting the finishing touch for age-appropriate anti-aging care.

Customer Testimonials

"It absorbs better than other high-end cosmetics." I usually use high-performance lines from department store brands, but the penetration of this lotion is exceptional. It feels like it's absorbed into the skin the moment I apply it, and it also improves the absorption of the serum I use afterward, so I feel it's excellent as a booster. (Certain beauty influencer / Female)

"Even with sensitive skin, I can do aggressive anti-aging care." My skin is delicate, so I usually choose gentle products, but I felt they lacked effectiveness. This product is free of preservatives and alcohol, yet contains advanced ingredients like human stem cells. I feel it improves the skin's foundation with the power of plant-based silica. (50s / Female)

"I can use it with confidence because it's plant-based silica." I was attracted by the simple design and gentle scent that men can also use. Silica made from domestic rice husks seems good for Japanese skin. It moisturizes the skin to a plump state without being sticky, so I'd like to share it with my wife. (50s / Male)

"It changes my concept of oil, surprisingly smooth." I used to avoid oil-based beauty products because I was afraid of stickiness, but I was surprised by this oil. The moment I applied it to my skin, it absorbed instantly, leaving the surface smooth. This way, even with my oily skin, it doesn't feel heavy; rather, by moisturizing from within, my makeup lasts longer during the day. (20s / Female)

About CHOOSEBASE SHIBUYA

CHOOSEBASE SHIBUYA is a next-generation OMO store located on the 1st floor of the Parking Building at Seibu Shibuya Store.

With the concept of "Encountering meaning, buying intention," it offers a new shopping experience that fuses online and offline, serving as a place to encounter a variety of brands and creators.

Official Website: https://choosebase.jp/

Official Instagram: @choosebase_shibuya

About BEAUTIFUL SILICA

"BEAUTIFUL SILICA" offers the "High-Performance Natural Skincare Series KIRAKIRA," formulated with plant-based silica (skin conditioning ingredient) extracted from upcycled rice husks, and the supplement "Nomu BEAUTIFUL SILICA," which proposes a "drinking silica habit" that is gentle on both the environment and the body by liquefying plant-based silica using proprietary patented technology. It proposes new beauty routines that cater to modern lifestyles from both internal and external perspectives. Silica (silicon) is a mineral found in skin, hair, nails, bones, and other tissues that form the body. The amount of silica in the body is said to change with age and living environment, and its importance has led to increasing attention in the fields of beauty and health in recent years.

BEAUTIFUL SILICA's Philosophy

"BEAUTIFUL SILICA" was born from a sincere desire to "deliver only what is truly good," through joint development with a specialized manufacturer possessing 40 years of research achievements in plant-based silica.

We focus on the new potential of plant-based silica, which fuses Japan's traditional rice farming culture with innovative patented technology.

We propose a lifestyle where each individual can shine in their own way through care that makes everyday life comfortable. Through our products, we aim to be a brand that supports our customers' daily lives by re-examining healthy beauty from both internal and external aspects.

【Official Brand Website】

https://beautifulsilica.com

【Official LINE】

https://line.me/ti/p/%40741ncqch

【Official Instagram】

https://www.instagram.com/beautiful_silica/

【Inquiries about BEAUTIFUL SILICA Products】

TEL: 050-1724-4503