Survey on Beauty Medical Trends in the 60s: Growing Demand for Skin Treatments and Emphasis on Doctor Track Records

FoR Inc. (HQ: Shibuya-ku, Tokyo; CEO: Tomoki Takahashi), operator of the beauty information site 'Medimee,' has released the results of its '60s Beauty Medical Trend Survey' conducted with 68 men and women.

### Key Topics - **Interest in Beauty Medicine:** Approximately 50% of respondents answered they are 'interested but inexperienced,' indicating a cautious approach despite high interest. About 40% have either current or past experience. - **Popular Treatments:** 'Spot and skin rejuvenation treatment' was the most common, followed by 'AGA and thinning hair treatment.' Compared to younger generations focused on hair removal, the 60s demographic prioritizes treatments for age-related concerns. - **Timing and Motivation:** Over half started their first treatment 'after age 45.' The primary reason given was 'improvement of complexes' (~50%), followed by 'heightened beauty awareness.' - **Information Gathering and Clinic Selection:** 'Google Search' and 'Review Sites' are the primary information sources. Unlike younger cohorts, this demographic values comparative and reliability-oriented data over social media. Criteria for choosing a clinic include 'reviews/reputation' and 'doctor’s track record.' - **Future Outlook:** Approximately 90% believe that 'beauty medicine will become more generalized in the future,' showing a positive outlook toward its wider adoption.

### Survey Overview - **Method:** Questionnaire survey - **Duration:** May 8, 2026 – May 12, 2026 - **Target:** 68 men and women in their 60s (32 male, 36 female)

This survey reveals that for the 60s age group, beauty medicine is a practical option taken up once a need is felt, characterized by a demand for safety and reliability.