Fair Trade Japan Launches Donations via Yahoo! Net Fundraising, Accepting Support from 1 Yen/1 Point with PayPay and V Points

Fair Trade Label Japan, a certified NPO promoting and raising awareness of fair trade in Japan (Chuo-ku, Tokyo / Secretary-General: Maiko Shiosaki / hereinafter referred to as Fair Trade Japan), has commenced accepting donations through Yahoo! Net Fundraising. By establishing a system that allows for easy support through familiar payment methods such as PayPay from 1 yen, V Points from 1 point, and credit cards from 100 yen, we aim to broaden opportunities for more people to support fair trade and further promote fair trade promotion and awareness activities in Japan.

Yahoo! Net Fundraising: https://donation.yahoo.co.jp/detail/5709001

Globally, many farmers and laborers who produce items like coffee, chocolate, and bananas face challenges such as poverty, child labor, and reduced harvests due to climate change.

Fair trade is a system that promotes sustainable production and trade by paying producers a fair price and considering human rights and the environment. As the promotion organization for the international fair trade certification in Japan, Fair Trade Japan works to spread fair trade in collaboration with companies, local governments, educational institutions, and citizens.

Donations received through Yahoo! Net Fundraising will be used for awareness and promotion activities such as the creation of educational materials and public relations items, and event hosting, as well as to support fair trade producers in addressing challenges like climate change.

We look forward to the support of many people as an opportunity to participate in fair trade not only by choosing products but also by supporting our activities.

◆What is Yahoo! Net Fundraising?

Yahoo! Net Fundraising is an online fundraising platform operated by LINE Yahoo Corporation.

It allows users to donate to projects addressing various social issues using PayPay, credit cards, and V Points.

【What is Fair Trade?】

Fair trade literally means "fair and just trade." In conventional trade, small-scale producers at the end of the supply chain are often bought out at low prices due to a lack of information on market prices and limited choices of buyers. This results in problems such as a decline in producers' living standards, child labor and forced labor aimed at cost reduction, and environmental destruction due to excessive pesticide use, leading to health damage for producers. Fair trade is a system that supports sustainable production and improved livelihoods by trading products produced with consideration for people and the environment at a fair price. Fair trade transactions include guarantees of fair prices, payment of premiums, prohibition of child labor and forced labor, and environmentally conscious production. Choosing your daily coffee or chocolate connects to the future of the global environment and producers.

Fair trade is said to contribute to all 17 of the UN's SDGs (Sustainable Development Goals), according to third-party research conducted overseas. It is particularly said to significantly contribute to the achievement of eight goals (Goal 1: No Poverty, Goal 2: Zero Hunger, Goal 5: Gender Equality, Goal 8: Decent Work and Economic Growth, Goal 12: Responsible Consumption and Production, Goal 13: Climate Action, Goal 16: Peace, Justice and Strong Institutions, and Goal 17: Partnerships).

The international fair trade standards are created from three broad aspects: economic, environmental, and social. With the growing recognition of SDGs in Japan and an increasing number of consumers choosing sustainable consumption activities with awareness of the environment and human rights, the fair trade market is also expanding. Through this campaign, we aim to create a world where fair trade is a daily choice, to protect producers in developing countries, the environment, and the future of our planet.

【Certified NPO Fair Trade Label Japan】

A certified NPO established in 1993, celebrating its 30th anniversary in November 2023. As a member of Fairtrade International, it engages in the certification and licensing of the international fair trade certification label in Japan, as well as awareness and advocacy activities for fair trade. Fairtrade International is an international organization established in 1997 with the aim of solving global poverty issues through fair trade and realizing sustainable livelihoods for producers. Currently, it involves over 2 million producers and workers in 70 developing countries and members in 30 consumer countries. (https://www.fairtrade.net/jp-jp.html)