Familiar Co., Ltd. (based in Chuo-ku, Kobe; President: Tadahiko Okazaki) is hosting the 'Children's Planning Meeting,' an event where children experience the joy of craftsmanship by turning their own ideas into reality, in the cities of Kobe and Tokyo. Applications for children to participate are being accepted from May 29 (Fri) to June 28 (Sun), 2026.

This event was created as a project where children can experience the entire process of Familiar product creation, from planning to retail, with the hope that they will learn the 'value of things' through the act of creating. The inaugural event held in 2025 as part of Familiar’s anniversary project attracted 93 applicants. Six selected children creators designed original denim bags, some of which sold out, proving the event a success as an educational program that fosters creativity, expression, and collaboration.

Following last year's positive response, the second edition has been confirmed. This time, the focus is on creating 'experiential value' that allows children to encounter the Familiar brand through the act of giving. Children will design new gift wrapping, which will be adopted as official Familiar gift packaging from autumn 2026 onwards. The event will also include an exhibition where children present the appeal of their creations in their own words, as well as a retail sales experience at Familiar’s Kobe and Daikanyama flagship stores.

Familiar encourages children to apply for this event, where they can learn about the company’s dedication to craftsmanship.

About Familiar Gift Wrapping Familiar has witnessed many celebratory moments and has been chosen for gifts to loved ones. For this event, children will imagine the smiles of the gift-givers and recipients and design new gift wrapping. Here are the three key points of Familiar's gift wrapping:

High-quality materials to accentuate the gift Shopping bags use luxurious heavy paper with embossing for enhanced texture and durability. Gift bags use 'sheeting material,' which is the origin of the brand's apparel. These materials are eco-friendly, as they can be reused as drawstring bags.

Size options for various scenes We offer a wide range of sizes, from mini shopping bags perfect for small gifts to large bags for voluminous items, catering to all kinds of celebratory scenes.

Teddy bear design to cultivate affection The Teddy bear, the brand's symbol, is used as a common design element for consistent cuteness. Paper flat bags feature a Teddy bear-shaped window on the back as a playful accent.

About the Children's Planning Meeting Experience the process of Familiar gift wrapping from 'planning' to 'sales' through three events. It is an opportunity to learn about Familiar's craftsmanship directly from designers. The new designs incorporating the children's free ideas are scheduled to be adopted as official Familiar gift wrapping from autumn 2026.

[Detailed Information] Application Period: May 29, 2026 (Fri) 10:00 to June 28 (Sun) 23:59 Target Age: 3rd to 6th grade elementary students Capacity: Kobe: 15 people / Tokyo: 15 people Participation Fee: Free Participation Benefits: Event goods, original T-shirt, certificate of completion

Event Schedule & Contents DAY 1 & DAY 2 Start with an orientation at Familiar Kobe and Daikanyama stores. Learn about the company's product lineup and how staff wrap items, enjoying a lesson on Familiar’s craftsmanship. Then, divide into teams to start planning. Discuss and decide the theme for gift wrapping. Determine materials, sizes, colors, and art while looking at actual samples over two days, and conclude with team presentations.

DAY 3 Commemorate the completion of the gift wrapping with an exhibition at the Kobe and Daikanyama stores. Participants will express their design focus and thoughts behind their plans in their own words. Then, experience retail sales as shop staff. The event concludes with a ceremony marking the completion of the 'Children's Planning Meeting.'

FACT BOX

  • Source: PR TIMES
  • Category: Event