FamilyMart's 'Convenience Wear' Launches Summer Collection Inspired by Mexico and Introduces New Functional T-shirts

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Takeo Kotani) will mark its 45th anniversary in September 2026. Building on its five core keywords, the company is operating under the slogan 'Ichiban Challenge.' As part of its efforts to become the place where customers can find the 'best and most wonderful items,' the company will sequentially release new summer products from its original apparel brand, 'Convenience Wear,' at approximately 16,400 FamilyMart stores nationwide starting Friday, May 29, 2026. Among the new items, 'Functional T-shirts,' designed for comfort to combat recent extreme heat, will make their debut.

Colorful new products for summer! Developed in collaboration with fashion designer Hiromichi Ochiai, 'Convenience Wear' operates under the concept of 'Good material, good technology, good design.' As temperatures rise, the must-have line socks will feature new 'Summer Colors.' These colors are also available in towel handkerchiefs and face towels, expressing an energetic mood with vibrant, positive tones and striped patterns inspired by Mexican culture. The playful color names are also a highlight. Additionally, the 'Heavyweight Polo Shirt' is available for wear from early summer through autumn.

Debut of 'Functional T-shirts' for the sweaty season! The new 'Functional T-shirts,' suitable even as sportswear, are being launched for the hot season. They achieve comfort through seamless molding at the sides and are equipped with mesh in areas prone to sweating, ensuring they do not stick to the body while maintaining a stylish design.

Watches to be restocked this autumn! The watches released in April as a flagship item for the brand's 5th anniversary received significant feedback and numerous requests for a restock, which is now planned for this autumn.

[New Product Details]

- Line Socks (390 yen, 429 yen incl. tax; available May 29) Features 2026 summer season colors and antibacterial/deodorant treatment. - Imabari Towel Handkerchief (635 yen, 698 yen incl. tax; available May 29) High-absorption 'Imabari Towel' quality. - Soft Face Towel (990 yen, 1,089 yen incl. tax; available May 29) High-absorption face towel pursuing softness. - Functional T-shirt (1,817 yen, 1,998 yen incl. tax; available June 2) Uses moisture-wicking, quick-drying materials and seamless molding.