FamilyMart Co., Ltd. will celebrate its 45th anniversary in September 2026. Building on five key themes, the company is operating under the slogan 'Ichiban Challenge.' As part of its commitment to providing the 'most delicious' products, FamilyMart will launch 'Famimaru Lychee Scented Jasmine Tea' (118 yen including tax) on June 2, 2026, and 'Famimaru Apple Scented Tea Soda' (140 yen including tax) on June 16, 2026, at approximately 16,400 stores nationwide. These products are supervised by the 'Afternoon Tea' brand, operated by Ivy Company Co., Ltd.
Since its launch in May 2021, the 'Afternoon Tea' supervised PET bottle beverage series has been highly acclaimed for its authentic taste and refreshing finish, with cumulative sales exceeding 400 million units. The new products are designed for the upcoming early summer season. Last year's 'Apple Scented Jasmine Tea' recorded the highest first-week sales in the series' history. The new 'Lychee Scented Jasmine Tea' offers a refreshing lychee aroma popular among female consumers. Additionally, the 'Apple Scented Tea Soda,' a popular annual summer limited-edition item since 2023, returns with a rich tea flavor and vibrant apple aroma.
For the 'Lychee Scented Jasmine Tea,' FamilyMart has adopted 100% recycled PET resin bottles, contributing to the reduction of petroleum-derived plastic usage and promoting resource efficiency.
FACT BOX
- Source: PR TIMES
- Category: Product Launch
- Organizations: FamilyMart / Ivy Company
- Dates in source: June 2, 2026 / June 16, 2026