FamilyMart's Salted Butter Bread Evolves for Early Summer! 'Umajyuwa Salted Butter Bread' Series Launches June 2nd

FamilyMart Co., Ltd. will celebrate its 45th anniversary in September 2026. As part of its commitment to providing the 'most delicious' products, the company is introducing the 'Umajyuwa Salted Butter Bread' series under the 'Famimaru Bakery' brand. The new lineup includes 'Salted Butter Ham & Cheese Bread' (172 yen, 185 yen incl. tax), 'Salted Butter Chocolate Bread' (167 yen, 180 yen incl. tax), and 'Salted Butter Melon Bread' (167 yen, 180 yen incl. tax), launching on June 2, 2026, at approximately 16,400 stores nationwide. In recent years, salted butter bread has become a staple in the bakery market. As temperatures rise in early summer, there is an increasing demand for savory, salty flavors. FamilyMart is addressing this by combining classic salted butter bread with ham & cheese, chocolate, and melon bread. By layering two types of dough, the company has achieved a 'Umajyuwa' (juicy and delicious) texture where fermented butter margarine bursts out with every bite. Furthermore, the use of 'Lorraine rock salt,' known for its mellow saltiness, enhances the richness of the butter. This series promises a new taste experience that exceeds expectations.