FamilyMart Co., Ltd. will celebrate its 45th anniversary in September 2026. As part of its 'Best Taste' initiative, the company is collaborating with the specialty rice ball shop 'Bongo' (Location: Toshima-ku, Tokyo; Owner: Yumiko Ukon) to release two new rice ball products: 'Bongo Supervised Large Rice Ball - Minced Tuna and Raw Cod Roe' (323 JPY, 348 JPY incl. tax) and 'Bongo Supervised Large Rice Ball - Fried Chicken and Mayonnaise' (332 JPY, 358 JPY incl. tax). These will be available at approximately 16,400 FamilyMart stores nationwide starting June 9, 2026.

The 'Bongo Supervised Hand-rolled Rice Ball' series, launched in March 2025, has received strong customer support. Combined with the 'Large Rice Ball' series (August 2025) and the 'Gochi-musubi' series (November 2025), the total sales have surpassed 15 million units.

These new 'Large Rice Balls' are 1.5 times the size of standard hand-rolled rice balls. The products feature popular ingredients from the Bongo shop, including 'Raw Cod Roe' and 'Fried Chicken and Mayonnaise.' The Raw Cod Roe is paired with minced tuna, while the Fried Chicken and Mayonnaise is offered separately.

Comments from Yumiko Ukon, Owner of 'Bongo': 'I felt that the Large Rice Ball series perfectly aligned with my desire to make customers full, as they have as much rice volume as our shop. That’s why I didn't hesitate to supervise this particular series.'

[Product Details]

Bongo Supervised Large Rice Ball - Minced Tuna and Raw Cod Roe Price: 323 JPY (348 JPY incl. tax) Launch Date: June 9, 2026 Region: Nationwide Description: A combination of minced tuna and Bongo's popular raw cod roe. The minced tuna is seasoned with a hint of wasabi and rich mayonnaise, Bongo-style.

Bongo Supervised Large Rice Ball - Fried Chicken and Mayonnaise Price: 332 JPY (358 JPY incl. tax) Launch Date: June 9, 2026 Region: Nationwide Description: Inspired by Bongo's popular 'Fried Chicken and Mayonnaise.' Soy-marinated fried chicken coated in a sweet and savory sauce, combined with creamy mayonnaise for a flavorful bite.

FACT BOX

  • Source: PR TIMES
  • Category: New Product