FamilyMart Launches Second Round of 'Takarazuka Revue Private Performance' Invitation Campaign via FamiPay on June 9

FamilyMart Co., Ltd. will celebrate its 45th anniversary in September 2026. As part of its commitment to deliver the most exciting experiences to customers under the slogan 'Ichiban Challenge' (Challenge Number One), the company is running a campaign where customers can win tickets to a private performance of the Takarazuka Revue Star Troupe by collecting stamps in the FamiPay app while paying for mail-order purchases, taxes, or utility bills at FamilyMart stores.

Following the first round, in response to requests for more detailed information on how to collect stamps, FamilyMart released a special guide video on June 9, 2026 (Tuesday), featuring former Takarazuka Revue stars Michiru Irodori and Sakiho Sobu, to coincide with the launch of the second round of the campaign.

The video features the '99th Class' duo experiencing the in-store payment process. It is a 198-second special edit that highlights the key steps to earning stamps through their lively interaction.

The campaign application period runs from June 9 (Tuesday) to July 31 (Friday), 2026. Stamps remaining from the first round can also be carried over to the second round.