FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Tateo Kotani) will celebrate its 45th anniversary in September 2026. As part of its initiative to pursue the 'most delicious' offerings, the company will hold an 'Afternoon Tea' fair starting Tuesday, June 16, 2026, at approximately 16,400 FamilyMart stores nationwide, featuring 28 products developed under the supervision of the 'Afternoon Tea' brand, operated by Ivy Company Co., Ltd.

Record-Breaking Collaboration with 'Afternoon Tea' Brand! FamilyMart and 'Afternoon Tea' have been collaborating continuously since 2019. Notably, the 'Afternoon Tea' supervised PET bottle beverages have become a staple favorite, with cumulative sales reaching 400 million units (as of the end of April 2026). This time, we are launching a record-breaking 28 different items. The lineup includes the first alcoholic beverage in the collaboration's history, 'Chardonnay Tea Sour,' alongside 12 new products, including cream puffs and Kohakuto (amber sugar candy).

June 17 is 'FamilyMart Frappe Day'! 'Afternoon Tea Royal Milk Tea Frappe' has been the #1 annual frappe seller for three consecutive years since 2023, with cumulative sales surpassing 20 million units. In March 2026, the recipe was updated to further enhance the tea aroma. June 17 is officially registered as 'FamilyMart Frappe Day' by the Japan Anniversary Association.

Comments from 'Afternoon Tea' This fair features 28 items using tea, ranging from sweets to alcohol, allowing customers to enjoy the specific flavors of Earl Grey, Ceylon, Assam, and flavored teas. In particular, 12 items featuring Earl Grey are available, including cream puffs, crispy sandwiches, canelés, and Kohakuto.

[Product Highlights] - Kama-dashi Torokeru Milk Tea Pudding (221 JPY, 238 JPY incl. tax) - Earl Grey Zaku-horo Cream Puff (Tea Cream) (230 JPY, 248 JPY incl. tax) - Earl Grey Crispy Tea Sandwich (276 JPY, 298 JPY incl. tax) - Earl Grey Tea Canelé (255 JPY, 275 JPY incl. tax) - Earl Grey Tea Financier (184 JPY, 198 JPY incl. tax) - Earl Grey Tea Baumkuchen (181 JPY, 195 JPY incl. tax) All release on June 16, 2026.

FACT BOX

  • Source: PR TIMES
  • Category: New Product