What are the target products for this campaign?

The target products are 'Coca-Cola Up', 'Ramune Up', 'Melon Soda Up', 'Honey Lemon Soda Up', 'FURUBI by Fruit Gum Lemon & Kiwi', and 'Fruit Gum Special Golden Peach' (6 types).

How long is the campaign period?

From June 16, 2026 (Tue) AM10:00 to June 29, 2026 (Mon).

What kind of prizes are there?

You can get an original Narumiya Characters 'puni-puni' charm (4 types).

Are the prizes limited in quantity?

Yes, they are limited in quantity and will end as soon as they run out.

Is this campaign being implemented at all FamilyMart stores nationwide?

Yes, it is being implemented at approximately 16,400 FamilyMart stores nationwide.

Collaboration with Popular Apparel Brands 'Mezzo Piano' and 'Angel Blue'! Campaign where buying gum gives you a 'Puni-Puni Charm' starts on June 16 (Tue)

Published Jun 15, 2026 7:00 PM ・ Updated Jun 16, 2026 2:03 AM ・ 14 min read ・ Source: PR TIMES

FamilyMart collaborates with popular Heisei-era characters 'Nakamura-kun' and 'Berry-chan' to launch a gum purchase campaign. Purchase two qualifying items to receive an original Narumiya Characters 'puni-puni' charm.

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and President: Takeshi Otani) will celebrate its 45th anniversary in September 2026. Based on the five keywords that have been consistently pursued, activities will be carried out under the slogan 'Ichiban Challenge.' As part of the efforts aimed at 'Ichiban Fun and Exciting,' a campaign will be implemented where purchasing two qualifying items will allow you to receive an original charm from 'Narumiya Characters.' This campaign will be conducted at approximately 16,400 FamilyMart stores nationwide from June 16, 2026 (Tue) AM10:00 on a limited quantity basis.

Heisei-era characters are being revived one after another! The unprecedented 'Heisei Girl Boom' has arrived

In 2026, an unprecedented 'Heisei Girl Boom' has arrived in Japan. Characters from the 2000s are being revived one after another, and when information about new items is posted on SNS, it is not uncommon to record over 10,000 'likes.' At pop-up events, there are cases where the number of applicants far exceeds the capacity and a lottery is held. Additionally, Heisei-era character items can be seen lined up in crane games and capsule toy corners.

'Nakamura-kun' and 'Berry-chan' come to FamilyMart! Limited goods featuring dream characters for those in their 20s and 30s

Among women in their 20s and 30s who used to admire Heisei-era character brands in the 2000s, the fervor has further expanded in recent years with the revival of apparel and miscellaneous goods, and continuous sell-outs at limited-time popup shops.

In light of this trend, FamilyMart has planned a limited campaign featuring representative characters from 'Narumiya International,' which was immensely popular among elementary school high graders to junior high school girls at that time, such as 'Nakamura-kun' from Angel Blue and 'Berry-chan' from Mezzo Piano Junior. This time, you have a fan-drooling chance to obtain limited original prizes packed with the 'nostalgia' and 'cuteness' of that time, as well as the irresistible 'puni-puni' feel that makes you want to touch them.

Campaign Details

During the campaign period, for every two qualifying gums purchased simultaneously, you can receive one of the limited 'Narumiya Characters Original Puni-Puni Charms' (4 types in total).

* Limited quantity, ends as soon as they run out

[Campaign Period]

June 16, 2026 (Tue) AM10:00 ~ June 29, 2026 (Mon)

* Images are for illustrative purposes only.

* Designs and specifications may change without notice.

* Prizes will end as soon as they run out.

[Qualifying Products Details]

[Product Name] Cola Up

[Price] 242 yen (tax-included 261 yen)