Fanatics Japan Named Official Supplier for Shimane Susanoo Magic in Resona Group B.LEAGUE 2026-27 Season

Bandai Namco Shimane Susanoo Magic Co., Ltd. (Matsue City, Shimane Prefecture, President & CEO: Koji Enomoto) and Fanatics Japan G.K. (Minato-ku, Tokyo, Managing Director: Masanori Kawana), the Japanese subsidiary of Fanatics Inc. (headquartered in the USA), one of the world's largest digital sports platform companies, have concluded an official supplier agreement for the Resona Group B.LEAGUE 2026-27 Season. For the 2026-27 season, when the "B.LEAGUE PREMIER" begins, Fanatics Japan will support Shimane Susanoo Magic's challenge on this new stage by leveraging its global sports business expertise and product development capabilities to deliver even greater excitement to fans through uniforms and related apparel. Fanatics Japan G.K. was established in 2018 as a base to advance Fanatics' business expansion throughout Asia. Currently, as a partner to 4 professional baseball teams, 6 J.League clubs, and 4 B.League clubs (including this new agreement), it develops player-worn uniforms, fan apparel, and various goods under its "Majestic" and "Fanatics" brands. Its strength lies in its unique business model, "V-commerce" (a vertically integrated model for planning, manufacturing, and selling fan merchandise), which prioritizes maximizing fan satisfaction.