FANCL CORPORATION will launch a support initiative to aid creators' "more" from their eyes, with the functional food product "Enkin," which supports eye nutrition, as the brand's focus.
Since its founding, FANCL has aimed to resolve societal "discomforts," "dissatisfactions," and "inconveniences." One such "discomfort" is having to give up on activities that enrich daily life, such as work or hobbies, due to eye concerns. Therefore, the "Enkin" brand will promote initiatives to support the daily "more" from the eyes through "seeing," which is fundamentally for enjoyment. In particular, Enkin focuses on creators who dedicate themselves to their work for long hours, driven by the desire to pursue "more" and become "more" engrossed. This time, under the title "#IWantToSupportTheApothecaryDiariesProductionTeam," we will carry out a support project for the production team of "The Apothecary Diaries," which is currently in the midst of production for its third season and a theatrical film.
As part of the support initiative, we presented "Enkin Premium" to the production team members to convey our support.
Furthermore, to expand the circle of support to fans of "The Apothecary Diaries," we will deliver messages posted on X to the production team. Additionally, as a special project, we have posted valuable interviews with the production team and special messages for the third season on the campaign page.
In conjunction with the launch of this project, an original survey conducted by our company*1 revealed that many modern people are giving up on their favorite activities due to eye concerns.
Through the "Enkin" brand, FANCL will support the desire to "want to do more" in work and hobbies by supporting eye nutrition, with the concept of "We want to support your 'more' from your eyes."
*1 "Survey on the Actual State of Eye Concerns"
【Campaign Overview】
"#IWantToSupportTheApothecaryDiariesProductionTeam"
▼Period
July 6, 2026 (Monday) - August 20, 2026 (Thursday)
▼How to Apply
1. Follow FANCL's official X account (@FANCL_Official)
2. Post your message of support with the hashtag "#IWantToSupportTheApothecaryDiariesProductionTeam"
▼Prizes
Lottery: "Limited Original Art Acrylic Block with LED Display Base & Enkin Premium"... 10 winners
Lottery: "Limited Original Art Sticker 6-Piece Set & Enkin Premium"... 100 winners
*Images are for illustrative purposes only. Prizes are subject to change without notice.
【Production Team Interview】
As a special project, we asked about their thoughts on the characters and story, and the reality of the production site.
Katsumi Takao (Art Director) "Designing time, atmosphere, and light to shape the world of the story"
Yu Nagai (CGI Director) "Diving into the world of the work and pursuing realism in 3D space"
Mika Sugawara (Animator) "Drawing characters as if performing them, breathing life into the work"
The full interviews are available on the campaign page (https://www.fancl.co.jp/pub/ekk_cp/index_camp.html).
As part of the collaboration, we also presented "Enkin Premium" to convey FANCL's support.
【About "Enkin Premium"】
"Enkin Premium" is FANCL's highest-tier eye care supplement, developed based on FANCL's 30 years of "eye nutrition research."
In addition to "astaxanthin," "lutein," and "zeaxanthin," which are included in the conventional "Enkin," this new product contains the functional ingredient "Eriodictyol-6-C-glucoside (E6CG)" which helps maintain eye moisture.
It supports the maintenance of focus adjustment ability for close-up vision, reduces eye fatigue from computer and smartphone use, protects against light stimulation, and alleviates blurriness, while also supporting eye moisture*2. In an era where prolonged use of digital devices is commonplace, it supports "seeing ability"*3 and a daily life where you can continue to enjoy your hobbies.
*2 Research report on functional ingredients
*3 Refers to contrast sensitivity
【Product Overview】
Product Name: Enkin Premium [Food with Functional Claims]
Release Date: February 17, 2026 (Tuesday)
Sales Channels: Mail order, directly managed stores, general retail
Contents: 30-day supply (60 tablets)
Price (tax included): 4,700 yen <Body price: 4,352 yen>
Recommended Daily Intake: 2 tablets
Allergens: Gelatin (specific raw materials, etc.)
Functional Ingredients / Per 2 tablets daily:
1. Astaxanthin: 6mg, Lutein: 10mg, Zeaxanthin: 2mg,
2. Eriodictyol-6-C-glucoside: 0.21mg
Notification Number: K61
Functional Claim: This product contains astaxanthin, lutein, zeaxanthin, and eriodictyol-6-C-glucoside. Astaxanthin is reported to maintain focus adjustment ability for close-up vision and reduce eye fatigue from daily computer use. Lutein and zeaxanthin are reported to increase macular pigment, protect the eyes from light stimulation, and support clear vision (contrast sensitivity) by alleviating blurriness. Eriodictyol-6-C-glucoside is reported to help maintain moisture in the eyes, mouth, and skin.
【Reference Material: Survey on the Actual State of Eye Concerns】
Revealing the reality of modern people whose desire to "do more" with their favorite activities is hindered by eye concerns
A "Survey on the Actual State of Eye Concerns" was conducted targeting 3,000 men and women aged 20-60 nationwide. The results revealed that some people shorten the time they spend on their favorite activities or give them up due to eye concerns. It was also found that a certain number of people feel they overuse their eyes but do not actually take measures.
Q1. Have you experienced eye discomfort while engrossed in an activity?
Q2. Have you ever shortened or given up on your hobbies or other favorite activities due to eye concerns?
Q3. Please select all that apply to you. (Multiple selections allowed)
Q4. Do you feel you overuse your eyes?
Q5. What measures do you take for eye concerns?
The survey results showed that 57.3% of respondents answered that they have experienced eye discomfort while engrossed in an activity. Furthermore, approximately one in three people (35.3%) reported having shortened or given up on their favorite activities due to eye concerns, indicating that people are unable to fully concentrate on their passions such as "oshi-katsu" (activities related to supporting favorite idols/characters) and creative work.
55.1% of respondents answered that they often look at smartphones or PCs right before bed, and 73.2% felt they were "overusing" their eyes. On the other hand, 30% of respondents answered that they "do nothing" to address their eye concerns, indicating that a certain number of people are aware of eye overuse but have not taken any measures.
【Survey Overview】
Survey Name: "Survey on the Actual State of Eye Concerns"
Survey Method: Web questionnaire survey
Survey Period: May 28, 2026 (Thursday) - June 1, 2026 (Monday)
Target Audience: 3,000 men and women aged 20-60
【Work Information】
What is the TV Anime "The Apothecary Diaries"?
The TV anime, which began airing in October 2023, is based on the immensely popular "The Apothecary Diaries" series, with over 45 million copies sold. The series has garnered widespread acclaim for Maomao's refreshing heroism, its authentic mystery elements, and the human drama woven into its exotic world, making it a beloved work across all age groups. On October 22, 2025, it will celebrate its 2nd anniversary, and the production of the third season of the TV anime and the first-ever theatrical film has been announced. The third season of the TV anime will be broadcast in two split cours starting in October 2026, and the film "The Apothecary Diaries: The Secret of the Mysterious Palace" is scheduled for release on December 11, 2026 (Friday).
© Natsu Hyuga, Imagica Infos / "The Apothecary Diaries" Production Committee
FACT BOX
- Source: PR TIMES
- Category: コラボレーション