Character Lottery "Kobito Zukan" Vol. 2 to Launch on July 25 (Sat.)

Fukuya Co., Ltd. (Head Office: Chuo-ku, Tokyo; President and CEO: Junichi Saito; hereinafter "the Company") will sequentially launch the second series of the Character Lottery "Kobito Zukan" at hobby shops, bookstores, and other retailers starting July 25, 2026 (Sat.). This lottery offers a chance to win exclusive items with no losing tickets.

The lottery consists of 6 prize tiers, plus a "Last Lucky Prize" for the customer who draws the final ticket. The prizes include limited edition items such as plush toys that bring the popular Kobito characters to life. Sales will end once prizes are depleted at each store.

- Character Lottery "Kobito Zukan" Vol. 2 Lineup

[Prize A] <1 type>: "Mochi Mochi BIG Plush Toy"

A BIG plush toy, approximately 30cm in size, of Kakure Momojiri holding a peach!

Not only is it BIG, but it also has a soft, huggable texture. 🍑

[Prize B] <4 types>: "Plush Toy Pouch"

An item that lets you go out with the Kobitos anywhere you go! ♪

A perfectly sized pouch for small items!

[Prize C] <4 types>: "Mascot Keyholder"

Kobitos brought to life in a portable size!

Attach them to your bag or other items and go out with your favorite Kobito! 🌟

[Prize D] <3 types>: "Squeeze Toys"

Irresistible to touch! A Kakure Momojiri item with a captivating expression. 🍑

All 3 types are cute whether displayed individually or together!

[Prize E] <6 types>: "Name Badge"

Can be used as a name tag or for supporting your favorite character!

Which Kobito will you meet? It's a surprise when you open it! ♪

[Prize F] <10 types>: "Die-cut Towel"

Various Kobitos have become towels!

Be sure to carry your favorite Kobito with you! 🌟

[Last Lucky Prize] <1 type>: "Mochi Mochi BIG Plush Toy, Lying Down Ver."

The Last Lucky Prize, which the person who draws the final ticket is guaranteed to receive, is a BIG plush toy that makes you want to lie down with it!

An impressive item that can only be obtained here! 💗!

- Character Lottery "Kobito Zukan" Vol. 2 Overview

Product Name: Character Lottery "Kobito Zukan" Vol. 2

Release Date: Scheduled to be sequentially released starting July 25, 2026 (Sat.)

*Release timing may vary by store.

Price: 770 yen per draw (tax included)

Sales Locations: Available for confirmation on the official Fukuya homepage.

https://www.fancy-fukuya.co.jp/locate/202607kobitos_kuji/

Copyright: ©Toshitaka Nabata

- Character Lottery "Kobito Zukan" Vol. 2 Survey Campaign

A prize campaign will be held where 10 winners will be selected by lottery from those who purchase a lottery ticket and answer the survey via the QR code on the ticket. The prize is the "Prize C Mascot Keyholder Complete Set"!

Application Period: July 25, 2026 (Sat.) - August 25, 2026 (Tue.)

*Membership registration (free) on FUKUYA ONLINE is required.

*There is a deadline for campaign entries.

*Winners will be contacted via email from early September onwards.

- About Kobito Zukan

"Kobito Zukan" is a picture book and book series by Toshitaka Nabata, first published in 2006. This year, 2026, marks its 20th anniversary, and it is a popular children's book series with over 3.2 million copies in circulation.

The first picture book features the protagonist "Boku" discovering "Kobitos," mysterious creatures that are neither insects nor plants. To date, 444 species have been announced. While their visuals can be startling at first glance, they have become a "classic work" read in kindergartens, nurseries, and elementary schools, and are loved by children who purely believe in the existence of "Kobitos" and their families.

Following the "How to Catch Kobitos" introduced in the books and video series, "Kobito hunting" has become a huge craze among children.

Their existence is often debated, causing concern for parents across Japan. Instead of saying "They don't exist," try listening closely and looking carefully.

You are sure to sense the presence of mysterious Kobitos.

Kobito Zukan Official Website: https://www.kobitos.com

Official Instagram: https://www.instagram.com/kobitosofficial

Official X: https://x.com/kobitodukan

Official LINE: https://www.kobitos.com/line

"Character Lottery" is a lottery that can be purchased at stores, planned, manufactured, and sold by Fukuya Co., Ltd. Official Website: https://www.fancy-fukuya.co.jp/topics/c/cat05/

Official X: https://x.com/fukuya_kuji

*Images are for illustrative purposes only.

*Launch dates and contents are subject to change without notice.