Anytime Fitness, the Leading 24-Hour Gym, Aims for Absolute No. 1: Launching Summer 2026 Nationwide Promotion, Proposing 'Cool Gyms' to Support Summer Exercise Habits

Fast Fitness Japan Co., Ltd. (Headquarters: Shinjuku, Tokyo; President: Kohei Inoue), the master franchisee of the 24-hour fitness gym 'ANYTIME FITNESS' in Japan, will launch a nationwide summer promotion starting Monday, June 1, 2026, including TV commercials and web advertising. In recent years, Japan's summers have become increasingly hot, leading more people to avoid outdoor activities due to the risk of heatstroke. This creates a vicious cycle where summer leads to a lack of exercise, resulting in decreased physical strength, lower immunity, and summer fatigue. In response, Anytime Fitness is offering 'Cool Gyms'—smart preparation hubs for summer enjoyment and goals—providing an environment where people can exercise comfortably regardless of the heat. According to Professor Kenta Shigemori, exercising in a controlled environment around 25°C can improve performance by approximately 10% compared to hot environments. Additionally, the company offers a 'High School Pass,' allowing students to use facilities for free, supporting their physical activity. With membership expected to exceed 1.2 million soon, the company continues to strive for the absolute No. 1 position.