[FCE] Signs Basic Business Partnership Agreement with Coach A, Inc.

FCE Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Junetsu Ishikawa; Securities Code: 9564) has signed a basic business partnership agreement with Coach A, Inc. (President and CEO: Fumifumi Koketsu; Securities Code: 9339), an executive coaching firm that realizes organizational transformation.

Through this partnership, we will combine our human resource development and employee training business for small and medium-sized enterprises (SMEs), where we have strengths, with the expertise of Coach A, which has contributed to the popularization and expansion of coaching in Japan as a pioneer. This will support companies in strengthening their "support capabilities (coaching skills)."

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Background of the Partnership

With the rapid evolution of AI technology, the way companies develop human resources is also changing significantly. While operational efficiency is accelerating, the development of "people" who can utilize AI and create results requires more delicate and in-depth engagement. We believe that in the age of AI, "support capabilities (coaching skills)," which maximize individual potential and lead to results through dialogue, are an indispensable element for corporate growth.

We have provided the human resource development platform "Smart Boarding," the "7 Habits®" training Business Ownership, and resilience training "Wrestle®." Centered on mid-sized and small enterprises, we have built unique know-how and platforms for enhancing employee initiative and permeating corporate culture.

Meanwhile, Coach A is an executive coaching firm that realizes organizational transformation. Since its founding in 1997, it has contributed to the popularization and expansion of coaching in Japan as a pioneer for approximately 30 years. In 2023, ahead of the coaching industry, it began offering AI coaching for corporations, "CoachAmit." "CoachAmit" incorporates a unique coaching flow and questions designed by reflecting the coaching and organizational development expertise accumulated by Coach A. A major feature is its ability to provide continuous coaching to many members within an organization, contributing to rapid organizational transformation in adopting companies.

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Future Outlook

Through this partnership, FCE and Coach A will strengthen their support for human resource development, which is essential in the age of AI, by combining the strengths each company has cultivated. By integrating FCE's human resource development know-how and educational platform provision capabilities, developed for SMEs, with Coach A's established expertise in coaching and organizational development, and its knowledge in the development and utilization of AI coaching, we will expand support for "support capabilities (coaching skills)" to a wider range of companies and organizations.

Going forward, we will support the growth of human resources and organizational transformation in SMEs by providing practical programs that enhance the dialogue and development capabilities of leaders and management.

Coach A, Inc.

Established: August 2001

President and CEO: Fumifumi Koketsu

Securities Code: 9339

Location: 2-1-30 Kudanminami, Chiyoda-ku, Tokyo

Business Activities:

Dialogue-based organizational development business using Systemic CoachingTM

Coaching human resource development business

Research and development related to leadership development, organizational development, coaching, etc.

URL: https://www.coacha.com/

Coach A is an executive coaching firm that realizes organizational transformation. Focusing on interpersonal relationships, it promotes organizational development through dialogue that supports company-wide transformation using an approach called Systemic CoachingTM.

Since its founding in 1997 (as Coach 21 at the time), it has contributed to the popularization and expansion of coaching in Japan as a pioneer. Approximately 80% of its clients (by sales) are large companies listed on the Prime Market. The company also focuses on developing coaching talent, having produced over 10,000 coaches. In 2008, it established the Coaching Research Institute, a specialized research department, and has been providing evidence-based coaching services ahead of the world. Based on analytical data from its extensive coaching experience, it engages in academic research on coaching and research aimed at visualizing outcomes. In addition to its Tokyo office, it has bases in New York, Shanghai, Hong Kong, and Bangkok, providing coaching not only to overseas bases of Japanese companies but also to local companies abroad. By making Coach U, a pioneer in global coach training institutions, a subsidiary in 2019, it is further expanding its global network.

FCE Co., Ltd.

Established: April 21, 2017

President and CEO: Junetsu Ishikawa

Securities Code: 9564

Headquarters: Shinjuku NS Building 9F-10F, 2-4-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Business Activities: DX promotion business, training business, publishing business

URL: https://fce-hd.co.jp/

Under the purpose of "Creating a Future Full of Challenges," our company's mission is to contribute to the maximization of human capital, and we develop our DX promotion business and training business.

We offer a wide range of services to companies from SMEs to large corporations, as well as local governments and educational institutions nationwide, including "RoboPat AI (https://fce-pat.co.jp/)," which ranked first among approximately 7,300 products as the "Strongest IT Tool" (※1; in 2024, it ranked second among approximately 10,000 products ※2), the fixed-rate online education system "Smart Boarding (https://smartboarding.net/)" which can handle employee education comprehensively, the publication of the global bestseller "The 7 Habits" (https://fce-publishing.co.jp/) with 50 million copies published worldwide and 2.7 million copies in Japan, and the AI platform "AI OMNI AGENT (https://www.fce-aiomniagent.com/)" which evolves corporate productivity.

※1 From ITreview Best Software in Japan 2023

※2 From ITreview Best Software in Japan 2024