dfplus.io Now Supports Google Vehicle Ads; Free Online Seminar for Interested Parties
Feedforce Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Koji Tsukada; hereinafter "Feedforce") announces that dfplus.io, its data feed management tool for marketers, now supports Google Vehicle Ads.*1
*1 Support is provided via the custom feed feature.
◆ A Must-Know for the Automotive Industry: Google Vehicle Ads
Google Vehicle Ads display new and used vehicles from dealerships directly in Google search results, encouraging actions such as store visits and test drive reservations.
Previously available in select regions including the U.S., Google Vehicle Ads have demonstrated strong performance—boosting conversion rates by an average of 125% when combined with standard listing ads.*2 Now, the service is officially available in Japan.
As online research becomes standard in car purchasing, Google Vehicle Ads are positioned to bridge the gap between information-seeking users and dealership locations, making them essential for automotive sales and marketing professionals.
*2 Google survey, 2021
https://blog.google/products/ads-commerce/introducing-vehicle-ads/
◆ Full Management of Vehicle Data Feeds Available
Implementing Google Vehicle Ads requires several steps:
- Create and link required accounts - Submit dealership information to Google - Enable the 'Vehicle Ads Add-on' in Google Merchant Center - Create and upload a vehicle data feed to Google Merchant Center - Set up a P-MAX campaign in Google Ads and enable vehicle ad delivery
With dfplus.io, users can not only manage their data feeds but also outsource the entire process of vehicle data feed preparation, operation, and optimization. Advertising agencies are also welcome to consult.
We also accept inquiries regarding ad account setup and campaign management.*3
*3 Campaign management services are handled by a group company. Availability may depend on contract terms and advertising budget.
Free Online Seminar for Information Seekers
For those exploring Google Vehicle Ads, we are hosting a free online seminar covering the basics and setup requirements in a concise format.
A replay will be available, so feel free to register.
Details of the free online seminar: https://dfplus.io/seminar
◆ About dfplus.io: Data Feed Management for Marketers
dfplus.io is a SaaS platform by Feedforce that enables full marketing utilization of product and inventory data. It supports major platforms including Google Vehicle Ads, Google Shopping, Criteo, Meta, Instagram, Yahoo!, Indeed, Job Box, and Standby. The tool is widely adopted by e-commerce and HR companies, as well as advertising agencies.
For Google Vehicle Ads, dfplus.io goes beyond feed management by offering feed operation outsourcing and consultation on ad campaign management.
Service website: https://dfplus.io/
dfplus.io Blog: https://dfplus.io/blog/
◆ Company Overview: Feedforce Co., Ltd.
Feedforce's mission is "Delivering technology and a hum to business," providing B2B services that enhance corporate productivity and foster creativity.
Company Name: Feedforce Co., Ltd.
Headquarters: Lattice Aoyama Square 3F, 1-2-6 Minami-Aoyama, Minato-ku, Tokyo
CEO: Koji Tsukada
Business: Data feed services / Digital advertising / Social media marketing / Other
Website: https://www.feedforce.jp/
◆ Contact for Inquiries
For questions or consultations regarding this announcement, please use the form below.
Inquiry Form: https://dfplus.io/contact/
FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: Google
- Products / services: dfplus.io