FELISSIMO has launched the 'Wanko Shokudo Okawari Kisha' — a subscription-based toy series for small dogs co-developed with the dog-loving comedy duo Nasu Nakashishi — on Wednesday, July 15, 2026. As the second installment of the popular series that sold over 10,000 pre-orders with its predecessor 'Inu Nanaban Hotel,' this edition centers around the theme of 'Japanese set meals.' Together with Nasu Nakashishi, who participated in planning meetings, FELISSIMO developed nine toys that bring to life the joyful moment of owners and their dogs sharing the same dining table.
Capture adorable photos of your dog playing with shrimp cutlets or grilled salmon, and enjoy the excitement of a new set meal menu arriving each month. Packed with fun features that deepen your connection with your beloved pet.
◆ Check out the 'Wanko Shokudo Okawari Kisha Club' online
＞＞ https://feli.jp/s/pr260716/1/
◆ Development Background: FELISSIMO's communication toys for small dogs were born from the desire to 'increase the number of families who can laugh together with their dogs, even when training is tough or mischief happens.' The Chinese-themed series 'Inu Nanaban Hotel,' launched in January 2025, was developed by a special team of actual dog-owning staff. The toys sparked major buzz by creating diverse 'my dog is so cute' moments — not just through play, but also by enabling users to take Instagram-worthy photos and enjoy watching their pets' adorable antics.
◆ Features of the New Product 'Wanko Shokudo Okawari Kisha'
The lineup of side dishes is inspired by Japanese daily changing set meals, enhanced with textures, sounds, and movements that small dogs love. Play freely — roll, throw, tug, or hide treats. With nine different toys, you can play with a new one every day of the week.
Delivered in six installments via subscription, the fourth delivery includes a 'special lunch mat' where you can arrange the toy dishes.
After six months, a luxurious full-set collection awaits! Which one will your dog eat first? More fun surprises ahead.
・Shrimp Cutlet Set / Plush Toy
The breading is made of soft fleece material, and when bitten, it makes a satisfying crispy sound — a truly addictive texture that captures the essence of shrimp cutlet. Watching your dog chomp on it is guaranteed to warm your heart.
・Grilled Salmon Set / Plush Toy & Nose Work Toy
The grilled salmon plush features realistic skin texture and a crispy sound when chewed. The slightly peeled skin makes it easy to bite and tug. Designed with the ideal thickness and weight for small dogs to chew and carry. Under the daikon radish on the plate is a treat pocket, turning it into a nose work toy.
A treat pocket is hidden under the daikon radish.
・Fried Chicken Set / Ball
Filled with cotton rope for a satisfying chew, ideal for dogs who love hard textures. Can be rolled around for chase games※. Comes with a lemon squeaker that pairs well with other meal sets.
※ Due to its weight, do not throw the fried chicken toy.
・Large Omelet Roll Set / Plush Toy
A plush toy shaped like a fluffy, oversized omelet roll. Made of ultra-soft material, perfect as a pillow! Soft and easy to carry, great for tossing and playing.
・The classic set meal sides: Miso Soup, Rice, and Simmered Greens
〈Miso Soup / Flying Disc〉
A flying disc shaped like a bowl of miso soup. The front shows miso soup, the back shows pork miso soup (tonjiru), allowing for the classic 'change to tonjiru' like at a real set meal restaurant. The bottom of the bowl features the word 'okawari' (refill).
〈Rice / Pouch〉
A pouch-style toy. Fill it with your socks or towels to create a favorite 'meal' with your dog’s favorite scent.
〈Simmered Greens / Nose Work & Tug Toy〉
Spinach-shaped long fabric. Fold it and hide treats between the layers to create a nose work game or a tug-of-war toy.
◆ 4th Delivery Bonus! 'Wanko Shokudo Okawari Kisha Special Lunch Mat'
Arrange the toys on the mat to complete the full set meal restaurant experience. Enhances the fun of mealtime even more.
【NEW】Wanko Shokudo Okawari Kisha Club [6-Month Subscription]
1 item or set per month: ¥1,500 (+10% tax: ¥1,650)
Product details and sign-up: ＞＞ https://feli.jp/s/pr260716/2/
・Set Contents
〈Grilled Salmon〉 〈Plate with Daikon Radish〉 / 〈Rice〉 / 〈Miso Soup or Tonjiru〉 / 〈Simmered Spinach〉 / 〈Fried Chicken〉 〈Lemon〉 / 〈Shrimp Cutlet〉 〈Large Omelet Roll〉 ※ Delivery order of sets subject to FELISSIMO's discretion
◆ Planning Meeting Highlights
Following the massive success of the first edition, comedian dog lovers Nasu Nakashishi visited FELISSIMO's headquarters to help plan the sequel. Together with the duo — known dog enthusiasts — the team seriously discussed questions like 'How can we make dogs even happier?' and 'What kind of play strengthens bonds?' resulting in the birth of this product.
Nasu lives with a Maltese named Shishimaru and holds a certification as a pet care specialist. Image courtesy: Shizuoka Television
◆ Phone Orders & Inquiries: Toll-free: 0120-055-820 (free call) Hours: Weekdays 9:00–17:00 ※ Not available on some IP phones. ※ Calls may be recorded for confirmation and record-keeping purposes.
◆ 'Happiness Shared Together' — FELISSIMO: Founded in May 1965. A direct marketing company that sells in-house developed products such as fashion and lifestyle goods through catalogs and web platforms. Actively promotes regional collaboration projects, including the operation of Kobe Port Tower, contributing to local revitalization. Guided by the core value of 'shared happiness,' FELISSIMO aims to simultaneously achieve business viability, originality, and social responsibility.
― Company Overview ―
Company Name: FELISSIMO Co., Ltd.
Headquarters: 7-1 Shinko-cho, Chuo-ku, Kobe City, 650-0041
Representative: Kazuhiko Yasaki, President & CEO
Founded: May 1965 | Securities Code: Tokyo Standard 3396
Business: Direct marketing of in-house developed products to consumers nationwide via catalogs and websites
◆ Website: ＞＞ https://feli.jp/s/pr240301/1/
◆ X: ＞＞ https://x.com/FELISSIMO_SANTA
◆ Instagram: ＞＞ https://www.instagram.com/felissimo_official/
◆ FELISSIMO Social Initiatives: ＞＞ https://feli.jp/s/pr240301/4/
FACT BOX
- Source: PR TIMES
- Category: New Product