Experience-based event where children's "firsts" gather, a new kids' event for parents and children, "Asoview! Kids Festa," to be held!

Enfam Inc. (Tokyo Head Office: Minato-ku, Tokyo; Fukuoka Head Office: Fukuoka City, Fukuoka Prefecture; President and CEO: Kotaro Mori), which operates the parent-child event "Little Mama Festa," will jointly launch a new family event business targeting the kids' generation, "Asoview! Kids Festa," with Asoview Inc. (Location: Shinagawa-ku, Tokyo; Representative Executive Officer, CEO: Tomohisa Yamano), which operates "Asoview!," a convenient and affordable reservation service for weekend activities. This is an experience-based event with "learning" and "experience" as its two pillars, where children take center stage and can enjoy themselves all day long. Aiming for full-scale operation from fiscal year 2027 onwards, as a first step, a trial event will be held on July 24 (Fri.) and 25 (Sat.), 2026, at Pacifico Yokohama Exhibition Hall B. Following this, a solo event is planned for the Tokyo area in June 2027, and from fiscal year 2028 onwards, it is scheduled to be gradually expanded to major cities such as Tokyo, Nagoya, Osaka, and Fukuoka.

Asoview! Kids Festa

What is "Asoview! Kids Festa"?

"Asoview! Kids Festa" is an experience-based event for families with children aged 4 to 9. Through a variety of programs centered on "learning" and "experience," such as English conversation, art, sports, and career exploration, we create a place where children can encounter "firsts," challenge themselves, and foster confidence.

Responding to the voices of parents raising children who say, "I want them to have more varied experiences, but I don't have the time or opportunities," we have combined the safe and reliable operational know-how of "Little Mama Festa," which has a track record of operating some of the largest events in Japan, with the navigation power for "experiences that captivate children" that "Asoview!," with its approximately 21 million members, excels at. We have created a space where children can be the stars and have a blast, and parents can watch with peace of mind. We are waiting with content that parents and children can enjoy for a whole day, including a variety of booths, workshops, quiz rallies, and mystery-solving programs.

Featured Content

Special Booth "Detective Conan Seminar x Think! Think! Aim to be a Detective Triple Mission!"

Detective Conan Seminar x Think! Think! Aim to be a Detective Triple Mission!

The booth for Detective Conan Seminar x Think! Think! features many experience-based challenges themed around analytical skills, decision-making skills, and observation skills, such as 3D puzzles using blocks, a route-building game operated on a large screen, and a round-trip mystery-solving game! Clear the missions by engaging your body and mind to become a great detective!

Create and Play with Popular Creator Hayutaku! "1 Day Creator Experience" Booth

"1 Day Creator Experience" Booth "1 Day Creator Experience" Booth

Globally popular, especially among kids! A one-day work experience with Hayutaku, a world-renowned creator with over 30 million total social media followers. Will you become a creator too!? You can enjoy a fun experience of a creator's job, from making props with cardboard to acting lessons and video shooting.

"Why?" Becomes "I Did It!" Summer Research Booth

Summer Research Booth Summer Research Booth

Experience "Diorama Making of Strata" to uncover the secrets of strata, and "Making a Sparkling Water Stick Light" like your own personal aquarium! These workshops are packed with the fun of creating and the joy of learning, making them perfect for summer vacation research projects.

In addition, the venue will have many other contents that will make children feel "I want to try this!" Food trucks, play areas, learning zones, and corporate booths are also available. It's a space where parents and children can enjoy a whole day on the first weekend of summer vacation.

Event Outline

Event Name: Asoview! Kids Festa

https://www.asoview.com/brand/202607_kidsfesta/

Date and Time: July 24 (Fri.) & 25 (Sat.), 2026, 10:00 AM - 4:00 PM

Venue: Pacifico Yokohama Exhibition Hall B

Target Audience: Families with children aged 4 to 9

Admission Fee: Free admission (some experience content may be subject to a fee)

Simultaneous Event: Little Mama Festa Yokohama 2026 Special Ver.

Planning and Operation: Enfam Inc.

Promotion Cooperation: Asoview Inc.

About Enfam Inc.

As an entertainment media company that brings smiles to children worldwide, we develop media businesses primarily for households raising children. We plan and operate a variety of events, including the "Little Mama Festa," one of Japan's largest parenting events; the globally expanding "Kawaiimama Festival"; and the "bjb Collection" for the baby boomer generation themed around the 100-year life era. We hold over 70 events annually. We also operate a fan marketing business centered on SNS management agency services and the "Little Mama Business School" which turns childcare into a career.

Enfam Inc.

President and CEO: Kotaro Mori

Tokyo Head Office: Fine Rack Shiba 2F, 2-30-6 Shiba, Minato-ku, Tokyo 105-0014

Fukuoka Head Office: Enfam Building, 3-6-23 Akasaka, Chuo-ku, Fukuoka City, Fukuoka 810-0042

Osaka Office: Honmachi Meidai Building 506, 2-5-5 Azuchi-machi, Chuo-ku, Osaka 541-0052

Sapporo Office: Hinode Building 9F, 4-13 Minami 1-jo Nishi, Chuo-ku, Sapporo 060-0061

Established: December 25, 2001

https://enfam.jp/

About Asoview!

"Asoview!" is a convenient and affordable reservation service for weekend activities, partnering with approximately 10,000 businesses nationwide and offering about 28,000 plans across approximately 620 genres of play and experience programs in Japan.

It features a wide range of activities, including outdoor leisure that takes advantage of local features such as "paragliding" and "rafting," attractive experiences that leverage local culture such as "pottery making" and "soba noodle making," leisure facilities like "amusement parks" and "aquariums," and day-trip hot springs.

Website: https://www.asoview.com/

App Download: https://app.adjust.com/138x1dst

About Asoview Inc.

With the mission "To enrich life with play," we aim to realize a Well-Being society where "play" is as essential as food, clothing, and shelter in enriching people's lives. We offer the convenient and affordable weekend activity reservation service "Asoview!," the experience gift service "Asoview! Gift" for sending memories to loved ones, and DX solutions for tourism, leisure, and cultural facilities.

Established: March 14, 2011

Capital: 1 billion yen

Representative: Tomohisa Yamano, Representative Executive Officer, CEO

Head Office Location: Gate City Ohsaki East Tower 8F, 1-11-2 Osaki, Shinagawa-ku, Tokyo

Business Description: Marketplace business for reservations of play and leisure activities, DX promotion business for the leisure industry, etc.

[Inquiries and Interview Requests from Media]

Enfam Inc. Public Relations: [email protected]

*We also accept requests for event photos and online interviews.