Winners of the '2nd Little Mama Award' Revealed: Top Products and Services Recommended by Moms Nationwide Across 4 Categories

Enfam Inc. (Tokyo HQ: Minato-ku, Tokyo; Fukuoka HQ: Fukuoka City, Fukuoka; CEO: Kotaro Mori), the operator of Japan’s largest-scale parent-child festival, will announce the grand prize winners of the '2nd Little Mama Award'—a contest to determine the most genuinely recommended products and services based on nationwide mom reviews—at a special stage during 'Little Mama Festa Yokohama 2026 Special Ver.', held on July 24 (Fri) and 25 (Sat), 2026, at Pacifico Yokohama Exhibition Hall B.

The Little Mama Award is conducted across four categories: 'Baby & Childcare Products,' 'Childcare Services,' 'Mom’s Beauty,' and 'Mom’s Food.' The 'top recommendations' in each category, selected solely from authentic mom testimonials, will be announced on the day. Media representatives are welcome to cover the award ceremony.

About the 2nd Little Mama Award

Parenting offers countless choices—from convenient baby products and services to beauty and food items that support mothers themselves. The 'Little Mama Award' recognizes those items that experienced moms confidently recommend to new moms just starting their parenting journey. The key feature is that every step—from nomination to grand prize—is decided entirely by moms’ recommendations and votes. Evaluation is based purely on real user satisfaction, not advertising or brand recognition. Winners are selected across four categories: 'Baby & Childcare Products,' 'Childcare Services,' 'Mom’s Beauty,' and 'Mom’s Food,' based on voting at festival venues across regions.

Award Ceremony (Little Mama Festa Yokohama 2026 Special Ver.) Overview

Ceremony

Grand prize winners in each category will be announced on the special stage at 'Little Mama Festa Yokohama 2026 Special Ver.'

Date & Time

July 24, 13:00–13:40

Venue

Exhibition Hall B, Pacifico Yokohama 1-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa

Categories

Baby & Childcare Products / Childcare Services / Mom’s Beauty / Mom’s Food

Admission

Free entry (prior reservation required)

Organizer, Planner, Operator

Enfam Inc.

About Little Mama Festa

'Little Mama Festa' is Japan’s largest parent-child festival, born from the vision of 'creating a place where moms can gather.' Designed for expectant parents, current caregivers, and anyone involved in parenting, it packs 'meeting,' 'learning,' and 'playing' into one vibrant event. Held in major cities from Hokkaido to Okinawa, it hosts over 65 events annually—the largest number among parent-child festivals in Japan (based on company research). Over 300,000 parents attend each year. Alongside kids’ races, photo sessions, and stage events, company booths offer hands-on experiences to see and try featured products. It has earned widespread acclaim as a joyful destination where families say, 'This is exactly the kind of event we’ve been waiting for!'

About Enfam Inc.

As an entertainment media company dedicated to bringing smiles to children worldwide, Enfam focuses its media business on parenting households. The company plans and operates diverse events, including Japan’s largest parenting event 'Little Mama Festa,' the globally expanding 'Kawaiimama Festival,' and 'bjbCOLLECTION' for the baby boomer generation, themed around the 100-year life era. With over 70 events held annually, Enfam also runs fan marketing services centered on social media management and operates the 'Little Mama Business School,' which turns parenting experience into a career.