Marketing SaaS 'Xtrategy' Launches Customer Journey Feature to Visualize Full Marketing Flow

Ficilcom Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Shusaku Yosa) announces the launch of the new 'Customer Journey' feature within its marketing SaaS platform 'Xtrategy (Cross Strategy).'

This feature enables companies to visualize the entire marketing process—from customer awareness and consideration to inquiries, negotiations, and order acquisition—allowing them to organize strategies from the customer's point of view.

Development Background

Corporate marketing activities consist of diverse initiatives such as SEO, advertising, social media, email marketing, whitepapers, and webinars.

However, because each initiative is often managed separately, it is difficult to grasp the overall picture of how customers become aware of, evaluate, and ultimately inquire about or purchase products and services.

Additionally, differing understandings of the customer acquisition process between marketing and sales departments often lead to unclear prioritization of initiatives and ambiguous role divisions.

To address these challenges, Xtrategy has developed the Customer Journey feature to provide an environment where companies can design marketing strategies from the customer's perspective.

Key Features of the Customer Journey Function

Visualize Customer Behavior Chronologically

The customer journey—spanning awareness, interest, consideration, inquiry, negotiation, and order—can be organized on a single screen.

Map Marketing Initiatives onto the Journey

Initiatives such as SEO articles, ads, social media, whitepapers, email campaigns, and webinars can be linked and visualized at each stage of the journey.

Design Strategies from the Customer's Perspective

By organizing the purchasing process from the customer's viewpoint rather than the company's, this feature supports the development of more consistent marketing strategies.

Establish Shared Understanding Across Teams

The feature makes it easier to share the customer acquisition process not only among marketing teams but also with sales staff and management, promoting cross-departmental strategic planning.

Intended Use Cases

- Formulating B2B marketing strategies - Understanding customers during new business launches - Organizing SEO and content marketing strategies - Strengthening sales and marketing alignment - Visualizing and sharing the customer acquisition process

Future Outlook

Xtrategy will continue to develop features that support companies from marketing strategy planning through execution.

The goal is to integrate customer understanding, competitor analysis, strategy design, and initiative management on a single platform, creating an environment where companies can conduct highly reproducible marketing activities.

About Xtrategy

Xtrategy is a marketing SaaS platform designed to support corporate marketing strategy development.

It leverages frameworks such as 3C analysis, STP analysis, persona design, and customer journey mapping to support users from strategy formulation to execution.

Service Website: https://www.xtrategy.app/

About Ficilcom Co., Ltd.

Ficilcom Co., Ltd. operates under the concept of 'creating growth at the intersection of marketing and technology,' developing marketing SaaS and providing growth support services.

By leveraging data-driven marketing strategies and technology, the company supports sustainable corporate growth.

Company Name: Ficilcom Co., Ltd.

Representative: President and CEO Shusaku Yosa

Corporate Website: https://www.ficilcom.jp/en

Inquiries Regarding This Announcement

Ficilcom Co., Ltd.

Contact: https://www.ficilcom.jp/en/contact