Marketing SaaS 'Xtrategy' Launches Demo Page for Customer Journey Visualization Feature

Fissilcom Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Shusaku Yosha) announces the launch of a demo page for the 'Customer Journey' feature within its marketing strategy management SaaS, 'Xtrategy (Kurosutorateji)'.

In today's marketing landscape, companies commonly deploy diverse initiatives such as advertising operations, SEO, social media, email marketing, and webinars. However, with management often fragmented across channels, it is difficult to holistically understand the customer experience—specifically, how customers progress from awareness to using a product or service.

Xtrategy's Customer Journey feature visualizes the customer's behavioral journey across key stages—awareness, consideration, purchase, usage, and repeat engagement—enabling centralized management of marketing activities at each phase. By providing a customer-centric overview of all initiatives, the feature helps prevent gaps and redundancies in strategy, supporting the development and execution of consistent marketing plans.

The newly launched demo page allows users to explore the feature's UI and usability through realistic screen visuals.

Key Features of the Customer Journey Function:

- Visualizes the customer experience from awareness through purchase and repeat usage - Organizes and manages marketing initiatives by journey stage - Provides a holistic view of customer touchpoints to prevent missed opportunities and overlapping efforts - Supports customer-centric marketing strategy planning and optimization

About Xtrategy

Xtrategy is a marketing strategy management SaaS that centralizes strategic planning, KPI tracking, customer journey design, project management, and budget vs. actual analysis.

Beyond strategy formulation, Xtrategy supports execution, progress tracking, and post-campaign reviews—all within a single platform—accelerating marketing digital transformation (DX) for businesses.

Fissilcom Inc. will continue to deliver innovative features that empower corporate marketing activities and support data-driven strategic decision-making.