Starting August 5: 'Color Choice' Event Featuring Colorful Items in Various Materials and Styles Launches Nationwide at BASIC AND ACCENT

BASIC AND ACCENT, operated by Fil et Cucire Co., Ltd. (Head Office: Asaminami-ku, Hiroshima City, Hiroshima Prefecture; President: Toshifumi Shishido), will host the 'Color Choice' event at its physical stores and online store nationwide, featuring a delightful collection of colorful items in various materials and styles that make choosing fun.

Whether it’s your favorite 'classic staple' or something different chosen 'on impulse,' a wide variety of colorful items and materials will be available, making the selection process enjoyable. Mix and match colors, coordinate sets, or choose gifts for yourself and others—this is an event where 'choosing' becomes a joyful experience.

Event Period

August 5 (Wed), 2026 – August 25 (Tue), 2026

…Hiroshima Parco Store, Online Store

August 7 (Fri), 2026 – August 26 (Wed), 2026

…Jiyugaoka Store, Nishinomiya Hankyu Store, Namba Parks Store, LUCUA iore Store, Sendai Parco Store, Shonan T-SITE Store, Sapporo Stellar Place Store, Odakyu Machida Store, Takashimaya Gate Tower Mall Store, Amuplaza Nagasaki Store, Toranomon Hills Station Tower Store, NEWoMan Takanawa Store

Store List here ＞

Featured Items

Satin Combi BIG BAG

¥4,950

AMAZING Mug

¥3,080

Leather Works Coaster

¥1,100

[Blumen] Plate/Bowl

¥1,650~

Kis keramia Ceramic Flower

¥1,400~

PHILIPS RX Hinge-top Container

¥198

ONE WEEK COFFEE

¥216

Herringbone Kitchen Cloth

¥935

Visit Online Store

※Available from Wednesday, August 5, 2026

※Product availability varies by store.

※For details, please contact staff at each store.

Inquiries regarding PR TIMES content:

Contact: Taga

Email: [email protected]

TEL: 082-879-0204

BASIC AND ACCENT

Opened its first street-front store in Jiyugaoka, Tokyo in 2015. The brand operates 14 stores nationwide (including 1 B AND A store as of February 2026), offering comfortable basic apparel, accent accessories, and lifestyle goods such as tableware and interior items that enrich everyday life.

Official Website: https://basicandaccent.com

Official Instagram

BASIC AND ACCENT: https://www.instagram.com/basic_accent/

B AND A: https://www.instagram.com/b_and_a0324/

Official Online Store: https://basicandaccent-online.com

Operated by: Fil et Cucire Co., Ltd.

(Head Office: Asaminami-ku, Hiroshima City, Hiroshima Prefecture; President: Toshifumi Shishido)

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