finetrack, a domestic outdoor manufacturer where 'players are creators' (Headquarters: Kobe, Hyogo; CEO: Yotaro Kanayama), is conducting the 'Connecting to the Future, Fine Track' project to build an environment where people can continuously enjoy the outdoors. As one of the 'three actions' for 2026, they are holding a campaign to support the future of hiking trails by sharing the 'current state of trails' via social media. What is happening on trails nationwide? Hiking trails, which everyone takes for granted in outdoor activities, are facing serious issues where the balance between 'use' and 'preservation' is collapsing, leading to progressive degradation. However, this reality is not well known to hikers and those involved with mountains. By conveying the 'current state of trails' to those who love the mountains, we hope more people will learn, think, and spread the word. We planned this campaign with that thought in mind. Campaign Overview: If you perform a specified action on the finetrack official account's post introducing the video of the 'current state of trails,' finetrack will donate 50 yen per action for trail maintenance and preservation. Participation: For X/Instagram, 'repost' the campaign post. For Facebook, comment with '#未来へつなぐファインなトラック'. Period: June 1, 2026, to August 31, 2026. The campaign ends when the total number of actions reaches 2,000. Donations will be sent to Adatara/Azuma Nature Center, Okushinano Trail Maintenance, and Kumonodaira Trail Club.

FACT BOX

  • Source: PR TIMES
  • Category: CSR/Campaign
  • Organizations: finetrack