Preserving Mexican Traditional Craftsmanship

Letra, a brand operated by Sora of Tokyo, is introducing new customization items for its Mercado bags. These items are being released sequentially.

The Allure of 'Jalietza'

The new shoulder straps feature the traditional 'waist-weaving' technique inherited through generations in San Tomas Jalietza, Oaxaca, Mexico. Since each piece is hand-woven by artisans, they offer a unique texture and durability that mass-produced items cannot match.

Playful Customization

The 'Jalietza Shoulder Kit' includes a strap and metal components, allowing users to convert their existing Mercado bags into shoulder bags. The length can be adjusted by changing the knot position, providing versatility for various styling needs. Each strap is a one-of-a-kind design.

Commitment to Social Good

Since its launch in 2014, Letra has been dedicated to its 'Social Good' mission. Through the sales of Mercado bags, the brand contributes to the preservation of traditional Mexican techniques and supports the stabilization of artisan livelihoods, including those involved in vocational training programs.

Official WEB SHOP: https://www.letratokyo.jp/

FACT BOX

  • Source: PR TIMES
  • Category: New Product