[Letra - New Release] Handmade Animal Charms from Mexican Artisans and WEB SHOP Novelty Fair

Letra, a global lifestyle brand operated by Sora of Tokyo (Headquarters: Shibuya-ku, Tokyo; President: Yoshiro Ohira), is launching 'Mexican Handmade Animal Charms' on May 25 (Mon) at 6:00 PM, allowing customers to customize their popular Mercado bags.

Hand-crafted Designs with a Mexican Flare Mercado bags are a summer staple. These charms, selected by our buyers, reflect the rich colors and world view of Mexico. Each piece is carefully hand-crafted by local artisans, ensuring that every charm has a unique expression and texture. We hope you find your own 'special one.'

Enjoy Customizing Your Bag Simply attach the charm to your simple Mercado bag to complete your original look. You can change charms to match your mood or outfit of the day.

WEB SHOP Novelty Fair Customers who purchase items totaling 10,000 yen (tax included) or more will receive one 'souvenir charm' found by our buyers during their trip to Mexico.

[Novelty Conditions] - Applicable for purchases over 10,000 yen (tax included). - Based on the total after points/coupons. - One per purchase. - Limited supply, ends without notice.

[POP UP SHOP Schedule] - Senri Hankyu: May 27 (Wed) - June 2 (Tue) - Yokohama Takashimaya: May 27 (Wed) - June 9 (Tue) - Isetan Urawa (within Hola Mexico Fair): May 27 (Wed) - June 2 (Tue) - Shibuya Scramble Square: May 28 (Wed) - June 3 (Wed)

About Letra Debuted in 2014. A Mexican goods brand focusing on Mercado bags. We promote Social Good through our business, contributing to the succession of traditional techniques and vocational training in prisons.