Mexican Goods Brand 'Letra' to Host Pop-up Shops at 17 Locations Nationwide in June

Sola of Tokyo Co., Ltd. will host pop-up shops for its global goods brand, Letra, at 17 locations nationwide in June 2026. Responding to numerous requests from fans across the country, these pop-ups offer a chance to experience the vibrant colors and warmth of Mexican craftsmanship. The shops feature an overwhelming variety of designs, making visitors feel as if they have wandered into a Mexican market. This is a valuable opportunity to experience the texture and size of the products that are difficult to convey online. Each product is carefully hand-woven by Mexican artisans. Through continuous orders at fair prices, the company contributes to stable employment and the preservation of traditional techniques, embodying 'daily SDGs' through its products.