Optimizing the Care of Removing and Washing for Summer Skin

Hirosophy Corporation (Headquarters: Minato-ku, Tokyo) proposes summer skincare where removing and washing care are important. When it comes to the desired skin of the summer season, it is radiant bare skin that does not lose to the blazing sun. The idea of aiming for such bare skin may remind you of clear bare skin that shines from the inside, using the 'CELL BIO LED MASK' that condenses the power of light energy.

Hirosophy has so far released the 'CELL BIO LED MASK' in a set of six, with the hope that customers can fully enjoy the skincare effects. However, we have recently started selling a set of three. The background to this is our intention to make it easier for customers to try the appeal of Hirosophy products.

On the other hand, what is important is not just focusing on the finishing touches of skincare, but the basics of skincare, which can be said to be the 'key' of removing care (cleansing and washing the face). The reason is that, for example, when you glance at the train window like a mirror in the evening, aren't there times when you are disappointed? This is not because your skincare is wrong, but because of the stubborn humidity unique to summer. For example, if you leave makeup smudged or the gloomy impression of summer as it is, it can worsen skin problems.

Therefore, what is required for cleansing and facial washing is not only appropriate cleansing effects but also gentle care for the skin while retaining necessary moisture, a skincare without compromise. However, just because it is a hot season, rinsing with cool water can be comfortable at times but may also be counterproductive. To prevent pores from becoming noticeable in the summer, we introduce cleansing and facial washing methods that are more considerate than usual.

Facial Cleanser (Sakura Rice Wash)

Comfortable rinsing wash for clear dullness

Product Overview: Aiming for beauty free from adult dullness problems, we have formulated it with rice fermented liquid. It leads to a clear impression of transparent skin. The first step in anti-aging care is the action of Satozakura flower extract, leading to a healthy condition. Furthermore, we have added tetrahexyl ascorbic acid (vitamin C derivative) to thoroughly remove pore dirt and improve skin texture. In addition to being considerate of sensitive skin, we have adopted a formulation design that considers the gentleness to the skin with five frees (no mineral oil, no fragrance, no colorants, no animal oil, alcohol-free). In addition to the removing function of cleansing and facial washing, it is also recommended for those concerned about summer dry damage care and skin roughness.

*1 Due to old keratin and dirt *2 Moisturizing ingredient *3 Care according to age *4 Skin beautifying ingredient

・Moisturizing effect of cherry blossom extract blend:

A standard cosmetic liquid ingredient derived from cherry blossoms. An moisturizing effect that prevents rough skin is expected. ・Rice fermented liquid blend for fine texture:

Gently cares for old keratin and treats skin texture. Leads to a bright impression of skin without dullness.

Cleansing (Sakura Cleansing Wash)

54 types of cosmetic liquid ingredients with multifunctional 1 in 3 roles

Product Overview: A cleansing agent that gently removes makeup and dirt while protecting the moisture of the skin, with 3 roles in 1 (makeup remover, partial makeup remover, facial cleanser). 54 types of selected cosmetic liquid ingredients give moisture to the skin after washing and lead to a moist and smooth bare skin. You can fully enjoy skincare like a cosmetic liquid with daily cleansing. To the symbolic beauty of Japan, Satozakura flower extract, we have added Shiroki Kurage polysaccharide, placenta extract, argan oil, and other preferred ingredients (all moisturizing ingredients). Using amino acid-based cleansing ingredients that gently remove while caring for the skin, it is recommended for those concerned about dryness. It delivers a comfortable skincare time with a moist and smooth finish.

・Gentle cleansing ingredient blend

Lauramidopropyl betaine and sodium cocoyl glycine, etc., We have adopted mild cleansing ingredients that are easy to use even for delicate skin. ・Cosmetic liquid blend for transparency

Placenta extract, hydrolyzed honey protein, etc., Ingredients that lead to smooth skin with improved texture.

*Texture improvement

Facial Cleanser (Caviar Wash)

Luxurious caviar blend with creamy foam texture

Product Overview: A creamy foam facial wash that removes skin dirt without taking away moisture, reducing friction and gently protecting delicate skin. Soft and comfortable, with a finish full of transparency. We have adopted a formulation design that minimizes the burden on the skin. In addition to the polishing effect of cleansing, we have added EGF to regulate a healthy skin rhythm. Aim for a beauty level up from the time of facial washing, a premium care experience for adult skin. Feel the caviar extract (moisturizing ingredient) containing vitamins, realizing high-class anti-aging care that emphasizes luster every time you rinse. A refreshing and elegant fragrance further enhances the glamorous facial washing time.

*1 Human gene recombinant oligopeptide-1 (skin beautifying ingredient) *2 Care according to age

・Caviar extract to supplement moisture:

A moisturizing ingredient that brings a moist finish using caviar known as a high-grade food ・EGF to keep the skin healthy:

A skin beautifying ingredient that treats unstable skin and brings out the original beauty of bare skin

[Important Points of Cleansing and Facial Washing]

Cool and smooth, making pores less noticeable

In the summer, which can be described as scorching heat, rinsing with cool water is comfortable. However, be careful not to use cold water for the final rinse just because it feels good. While the skin tightens for a moment when cooled with cold water, it returns to its original state as time passes and the body temperature returns. There are people who can't stop picking at blackheads, but that is the act of making pores noticeable itself! It only makes them more likely to clog.

On the other hand, too hot temperature leads to lack of moisture

When you rinse with hot water, it is dangerous for the skin to be above body temperature. Boiling water removes too much sebum. Rinsing with lukewarm water is the best balance. Ceramides and NMF, which are necessary to protect the moisture of the skin, are necessary for any skin, and a slightly overprotective way of removing is an important point.

Features of the Hirosophy Brand

Starting in 1975 as a cosmetics business by a major educational publisher, Gakken. While leveraging approximately 50 years of experience, we aim for world-standard quality and focus on sincere product development for a healthy future. We aim for the joy of living beyond countries and cultures that everyone wishes for, focusing on the essential richness of the skin and body, for a healthier beauty. We are a 'total support brand for beauty and health' that offers unique experiences both domestically and internationally.

*Based on our own standards

Inquiries regarding this matter

Hirosophy Corporation

Location: 4-6-4 Mita, Minato-ku, Tokyo 108-0014 Hirosophy Mita Building Business Content: Manufacturing and sales of cosmetics, quasi-drugs, and health foods

Contact: [email protected] URL: https://hirosophy.co.jp/