[So Cool!] BREEZE's Coolest T-Shirt Ever is Here! The Third Summer Ale Series Features Evaporative Cooling Items to Beat the Summer Heat

F.O. International Co., Ltd. (Headquarters: Kobe City, Hyogo Prefecture / President and CEO: Hideki Hata) is launching its third "Summer Ale" series of "evaporative cooling" items from its kids' brand "BREEZE (BREEZE)". These items will be available sequentially at BREEZE stores and online.

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These "evaporative cooling" items become cool when wet, helping you stay comfortable during the hot season.

We want children who play energetically and sweat a lot to spend their days as cool and comfortable as possible.

This series, born from that desire, is the coolest in BREEZE's history*.

*Compared to our previous products.

Utilizing the principle of "evaporative cooling," which draws heat away as moisture evaporates, these items support outings and outdoor play during the hot summer. This summer, enjoy the season to the fullest with a "so cool!" feel!

- What is Evaporative Cooling?

When you sweat or get the fabric wet, the cool print on the back absorbs the moisture. As it dries, it draws heat away, lowering the fabric temperature.

- Product Lineup

Summer Ale "So Cool!" T-Shirt

A simple T-shirt with evaporative cooling functionality. Features pop graphic designs like ice cream trucks, logos, and ringer styles that make summer outings fun.

Color: Mint / Navy / Off-White / Yellow Price: ¥2,200 (tax included) Size: 80cm / 90cm / 100cm / 110cm / 120cm / 130cm / 140cm

Summer Ale "So Cool!" Tank Top

A tank top with evaporative cooling functionality. The art features designs like ghosts and ice pops that evoke a cool feeling. The sleeves have gathers for a stylish silhouette.

Color: Blue / Orange / Off-White / Lime Price: ¥1,650 (tax included) Size: 80cm / 90cm / 100cm / 110cm / 120cm / 130cm / 140cm

Summer Ale "So Cool!" T-Shirt with Cooler Vest

A T-shirt with a vest featuring evaporative cooling functionality. The vest has adjustable sizing and a pocket for a cooler pack in the back. This T-shirt allows for a complete outfit and keeps you stylishly cool.

Color: Black / Off-White Price: ¥2,970 (tax included) Size: 80cm / 90cm / 100cm / 110cm / 120cm / 130cm / 140cm

Summer Ale "So Cool!" T-Shirt (Adult)

Can be coordinated with the kids' items in the same series for matching parent-child outfits.

Color: Navy / Off-White Price: ¥2,750 (tax included) Size: M / L

We also recommend our affordable contact cooling setup!

Summer Ale Cool Tank Top (Setup Available)

Color: Blue / Stripe / Charcoal / Ecru / Mint Price: ¥1,320 (tax included) Size: 80cm / 90cm / 100cm / 110cm / 120cm / 130cm / 140cm

Summer Ale Cool Cut Pants (Setup Available)

Color: Blue / Stripe / Charcoal / Ecru / Mint Price: ¥1,320 (tax included) Size: 80cm / 90cm / 100cm / 110cm / 120cm / 130cm / 140cm

BREEZE

"Providing fashion that brings surprise and excitement to children around the world, and smiles to families."

A children's clothing brand with approximately 140 stores nationwide.

Based on the concept of "stylish children's clothing full of attention to detail and playfulness," we continue to take on new challenges every day, valuing empathy with mothers' perspectives and feelings.