Japan's 'Wa' to the World: New Sensation Event 'Washoku Fes' to be Held, Fusing Food, Culture, and Stage

FoodFes Inc. (Representative Director: Kazuma Inagaki) will host "Washoku Fes," a new sensation festival fusing Japanese food culture and Japanese culture, for three days on Friday, July 3, Saturday, July 4, and Sunday, July 5, 2026, at Hibiya Park (Chiyoda-ku, Tokyo).

This event is co-hosted with the food and beverage organization NONAME (Operating Representatives: Momose, Kobashiri.).

With the concept of "Bringing Japanese culture and food culture to the next generation and to the world," this event proposes a new dining experience that blends traditional Japanese food culture "Washoku" with world cuisine and contemporary culture.

At the venue, multi-faceted "Wa" entertainment will be offered, including a food area providing original dishes incorporating Japanese ingredients and Japanese flavors, a marche featuring carefully selected food products and goods from all over Japan, and stage content appealing to younger generations and inbound tourists.

▼Event Official Website Here https://foodfes.jp/wp/washokufes2026/

Planned to feature Dining, Marche, and Stage

The venue will host the following content:

Dining Area Original food incorporating Japanese ingredients and Japanese flavors will be offered. "Wa-arranged menus" that reinterpret popular world dishes with unique Japanese ingredients and cooking methods are planned to be developed.

Marche Area Food products, seasonings, and goods from producers and brands nationwide will be sold. Visitors can experience the charm of Japanese craftsmanship and food culture through products that prioritize ingredients and manufacturing methods.

Stage Content Stages showcasing Japanese-origin culture, such as music, dance, and fashion, are planned. Collaboration with performers and influencers popular mainly among Gen Z is also planned, developing projects that combine the unique energy of a real event with SNS spread.

Ennichi Area An Ennichi area, offering a "Wa" atmosphere reminiscent of a summer festival, is planned. Through games and hands-on activities that children can enjoy, a space will be created where visitors can easily experience Japan's unique festival culture. It aims to be a place for families to relax and create summer memories.

What is the food and beverage organization NONAME?

NONAME is a food and beverage organization active under the themes of "food, health, culture, and social contribution."

It disseminates the deliciousness and gentleness of Japanese ingredients, the thoughts of producers, and the charm of Washoku culture through events and experiences.

NONAME aims to create new connections and value through "food," together with people from various genres such as producers, chefs, creators, and brands.

Furthermore, beyond just eating, it values creating experiences where people can naturally engage with the background and culture of ingredients, and health awareness, all while having fun.

"Truly good things, more freely, more accessibly."

NONAME's wish and goal are to connect people and culture through food, deliver the charm of Japan both domestically and internationally, and ensure its activities are passed down to future generations.

▼Official Website https://no-name.jp ▼Official Instagram https://www.instagram.com/noname_washoku/

Event Outline Name: Washoku Fes Date: Friday, July 4 to Sunday, July 5, 2026 Admission: Free Venue: Hibiya Park, 1-6 Hibiya Park, Chiyoda-ku, Tokyo 100-0012 Official Website: https://foodfes.jp/wp/washokufes2026/ Organizer: Washoku Fes Executive Committee (NONAME Food and Beverage Organization x FoodFes Inc.)