Italian Jewelry Brand FOPE Launches 'The Golden Now' Bus Campaign with Exclusive Tokyo Store Promotions

FOPE, the jewelry brand from Vicenza, Italy, is launching a specially designed bus that will travel through major areas of Tokyo under the 2026 global theme, 'The Golden Now.' To commemorate this, the brand is holding a special campaign for customers visiting five stores in Tokyo. If you spot the FOPE bus, it signifies the arrival of 'The Golden Now.' FOPE will present a small gift to those who witness this moment. [Campaign Overview] Period: June 1 (Mon) – June 21 (Sun), 2026. Participating Stores: FOPE GINZA, FOPE Takashimaya Nihonbashi, Daimaru Tokyo, ISHIDA Omotesando, and Tobu Department Store Ikebukuro. How to participate: Scan the QR code with your smartphone at the store and register as a FOPE member. Campaign Gift: Two original FOPE smartphone wallpapers and an original FOPE water bottle. About the bus: The bus features an original design symbolizing 'The Golden Now' and will operate mainly in the Ginza, Nihonbashi, Marunouchi, Omotesando, and Shibuya areas.