FOR IT, Inc., the developer and operator of the affiliate platform 'afb,' conducted a survey of 500 people nationwide on 'Spring Self-Investment' and summarized characteristics by age group.
[Survey Background] In recent years, interest in new challenges like reskilling, qualification acquisition, and healthy habits has grown. However, many people face the struggle of 'not being able to continue.' It is crucial to understand the anxieties and barriers people face, as self-investment and hobbies only yield results through consistency. Therefore, this survey was conducted to identify the 'biggest anxiety' when trying to maintain self-investment.
[Survey Overview] Target: Men and women aged 10-60 nationwide Sample size: 500 Method: Internet research Date: March 2, 2026
[Question: What is your 'biggest anxiety' when trying to continue?] 1. Maintaining motivation (mental): 46.0% 2. Balancing with work/chores, securing time (time): 15.0% 3. Costs exceeding expectations (financial): 13.2%
The biggest anxiety is 'maintaining motivation,' with the barrier concentrated on the 'mental aspect.' Among respondents, 46.0% cited motivation as the primary concern.
Anxiety in the 50s, Loneliness in the 20s: 'Reasons for Quitting' Differ by Generation. While 'maintaining motivation' was the top answer across all groups, 54.0% of respondents in their 50s expressed a 'lack of confidence in lasting,' while those over 60 showed caution, with 18.0% citing financial costs and 16.0% citing time-to-results. Conversely, 28.0% of those in their 20s highlighted the 'lack of people to consult' (environmental aspect).
Motivation Management for Unmarried, Lack of Time for Married. While mental concerns lead for both groups, it is more prominent among unmarried respondents (49.6%). For married respondents, 'balancing work/chores' is higher at 19.2% than for unmarried individuals, with time being the greatest barrier, especially among the child-rearing generation.
FACT BOX
- Source: PR TIMES
- Category: Survey
- Products / services: afb