Turning Customer Images into Reality: Focus Inc. Innovates Design Proposals with Generative AI

Focus Inc., which operates the custom apparel e-commerce site 'CLAT-JAPAN,' has established a design creation system utilizing generative AI. Previously, it was difficult to turn customers' vague images into concrete designs, but the introduction of generative AI has enabled more flexible responses. By internalizing the design creation process that previously required external collaboration, the time until proposal has been significantly shortened. By reviewing the entire production process for over 100,000 annual orders, the company expects a cost structure improvement of approximately 150 million yen per year. Future plans include expanding functions such as proposing wearing images.