Eco-Friendly Natural 'Washed Denim' Series Launches with 5 New Items

Focus Co., Ltd. (Headquarters: Kofu City, Yamanashi Prefecture; CEO: Kenta Tsunematsu) has launched five denim items made from eco-conscious materials through its original apparel and merchandise e-commerce service, CLAT-JAPAN. The products use 70% recycled cotton and 30% recycled polyester, combining a natural texture with high-quality printing and embroidery. Full-color printing with logos or photos is available at no additional cost, and the company guarantees next-day shipping to meet urgent delivery needs.

Full-color printing using logos or photos is supported without extra charges based on color count. Additionally, next-day shipping is guaranteed 100%, making it ideal for events with tight preparation timelines.

Washed Denim Bucket Hat

A bucket hat with a downward brim that effectively blocks sunlight, ideal for outdoor use. Suitable for event staff, outdoor activities, or as merchandise. The fabric develops a richer character with use, making it a long-lasting custom item.

- Size: One size (F) - Colors: 2 colors - Standard Price: ¥1,530 per piece (excluding tax) ※1

Product details here

Washed Denim Apron

A simple denim apron with a practical pocket, suitable for store staff, workshops, souvenirs, and more. Functional in design and easy to customize with prints or embroidery, allowing clear expression of logos and designs.

- Size: One size (F) - Colors: 2 colors - Standard Price: ¥2,475 per piece (excluding tax) ※1

Product details here

Washed Denim Sommelier Apron

A waist-wrap style sommelier apron that allows freedom of movement, ideal for hospitality and work environments. Widely used as uniforms for cafes, restaurants, markets, and other events.

- Size: One size (F) - Colors: 2 colors - Standard Price: ¥1,825 per piece (excluding tax) ※1

Product details here

Washed Denim Tote Bag

A tote bag made from pre-washed fabric, offering a soft and easy-to-handle texture. Suitable for merchandise sales, promotional giveaways, and various event applications.

- Size: Body approx. H42 × W39 × D6.5cm; Handle approx. L70 × W4cm - Colors: 2 colors - Standard Price: ¥838 per piece (excluding tax) ※1

Product details here

Washed Denim Boston Bag

A spacious tote bag with multiple pockets for easy organization. Its large capacity suits travel, field trips, and events with heavy luggage. Ideal for promotional gifts and commemorative items.

- Size: Body approx. H42 × W55 × D20cm; Handle approx. L67–130 × W4cm - Colors: 2 colors - Standard Price: ¥2,353 per piece (excluding tax) ※1

Product details here

※1 Standard prices are per item (excluding tax) based on bulk orders: 30 pieces with one-color print for apparel, 20 pieces with full-color print for caps, and 100 pieces with full-color print for bags. Prices include design creation and individual packaging fees and may vary based on order conditions. Orders are accepted from just one piece.

About Focus Co., Ltd.

Founded in 2009, Focus Co., Ltd. initially focused on B2B merchandise sales. Receiving heartfelt gratitude from customers, the company realized that the true value lies not in the products themselves, but in the shared experiences they enable—bringing people together and creating meaningful moments. This insight led to a strategic focus on custom apparel.

In 2019, its 10th year, the company achieved ¥1.26 billion in sales. However, in 2020, it faced its first revenue and profit decline due to the pandemic. With most orders coming from schools, monthly sales dropped up to 90% year-on-year, bringing the company to the brink of bankruptcy. Through aggressive investment in equipment and personnel, and building a system that allows anyone to order anytime, the company rebounded in 2021 with ¥1.47 billion in sales and aims for ¥4 billion by 2026.

Today, focusing on the custom apparel service CLAT-JAPAN, the company leverages its expertise in e-commerce operations, design, and production to create services that enrich customers' precious moments and memories. Since June 2026, it has also operated the 'MOFF Official Online Shop,' utilizing its support systems to deliver new experiential value.

■ CLAT-JAPAN (URL: https://www.forcus.co.jp/)

CLAT-JAPAN is a specialized e-commerce service for custom apparel and merchandise, delivering original wear with next-day shipping—even without a design.

Used not only for class T-shirts but also for store uniforms, corporate events, and community gatherings. Common challenges in creating custom apparel include 'designing is difficult,' 'unsure which shirt to choose,' and 'not enough time before the event.' At CLAT-JAPAN, dedicated staff support the entire custom apparel creation process upon receiving your requirements. The service covers a wide range of products including T-shirts, polo shirts, hoodies, bags, and towels, guaranteeing next-day shipping for orders of 1 to 1,000 pieces.

■ MOFF Official Online Shop (URL: https://shop.moff-moff.jp/)

The MOFF Official Online Shop is an e-commerce site selling original goods featuring animals living in MOFF’s cat cafes, dog cafes, and animal cafes.

To help customers maintain a connection with their favorite cats from the cafes in daily life, the shop offers original goods such as T-shirts, bags, and accessories. It allows customers to take home the time and memories spent at MOFF cafes in the form of merchandise, sharing the charm of the animals.

Focus handles website development, design, sales operations, and product manufacturing for the site. Going forward, the company plans to expand product offerings and introduce features such as allowing customers to choose their favorite animal expressions, aiming to create a more personalized and engaging experience with their favorite animals.