KADOKAWA's Official EC Site 'Kadostore' Adopts Forter Fraud Management and Forter Payment Optimization for AI-Powered Fraud Detection

July 14, 2026 — Forter (headquartered in New York, USA), a provider of AI-powered decisioning platforms for next-generation commerce, announces that KADOKAWA Corporation (headquartered in Chiyoda-ku, Tokyo; Representative Executive Officer and CEO: Tsuyoshi Natsuno; hereinafter "KADOKAWA"), a diversified IP content company active in publishing, video, games, and more, has implemented and begun operating Forter's solutions — Forter Fraud Management and Forter Payment Optimization — for fraud prevention on its official e-commerce site Kadostore.

1. Background of Implementation: Strengthening Security and Reducing Cart Abandonment at Checkout

Kadostore previously adopted a manual review process, responding to every fraud alert from its payment processor due to increasing and diversifying credit card fraud attempts. However, this approach made it difficult to keep up with the latest fraud tactics and placed a heavy operational burden on staff.

Additionally, although 3D Secure was applied to some transactions as a fraud countermeasure, the additional authentication (challenge authentication) led to "cart abandonment" (purchase abandonment), resulting in lost sales opportunities. It was estimated that applying 3D Secure to all transactions could lead to cart abandonment losses amounting to hundreds of millions of yen annually.

Furthermore, during the launch of high-demand items such as merchandise from popular artists or commemorative goods, bot-like bulk purchases by cross-border e-commerce operators and resellers would concentrate, making fraud risk management an urgent challenge as the product lineup expanded.

2. Key Factors in Choosing Forter: Accuracy Guarantee and Full Automation

Three factors were decisive in selecting Forter:

Smart, AI-driven authentication optimization: Instead of applying 3D Secure uniformly to all transactions, Forter optimizes its use, thoroughly eliminating fraudulent transactions.

Fully automated operations: Real-time AI-based instant decisions (approve/reject) reduce the need for manual reviews and rule adjustments, significantly improving operational efficiency.

KPI performance guarantee: Key performance indicators — unique block rate, 3D Secure utilization rate, and chargeback rate — are contractually guaranteed post-implementation, ensuring clear ROI.

3. Results After Implementation: Zero Fraud, Checkout Completion Rate Up by Up to 6 Percentage Points

Approximately one year after full-scale operations began in January 2025 (February 2025 – January 2026), the following results have been confirmed:

Complete fraud prevention: For credit card payments processed through Forter, the confirmed chargeback rate due to fraudulent use has remained at 0%.

Significant improvement in checkout completion: Optimizing 3D Secure usage and thoroughly eliminating fraudulent transactions has improved both checkout completion and authorization approval rates. Compared to pre-implementation levels, a maximum improvement of 6 percentage points has been achieved.

Full operational automation: Manual review and rule adjustment tasks have become unnecessary, reducing operational workload to zero.

Response to reselling and bot attacks: Detected and rapidly mitigated bulk purchase attempts by cross-border e-commerce operators and resellers during high-demand product launches through swift tuning.

Comment from Kadostore's Representative:

"Thanks to Forter's implementation, we have been freed from the long-standing challenge of manual fraud prevention operations, and cart abandonment due to 3D Secure has been significantly reduced. Over the past year, we have maintained a 0% confirmed fraud chargeback rate while improving checkout completion by up to 6 percentage points. We feel we have successfully solved the difficult challenge of balancing security and sales improvement. Going forward, we plan to leverage this platform for account takeover prevention and login fraud protection."

— Representative, EC Planning Department, KADOKAWA Corporation

Forter's Comment:

Yosuke Noda, Country Manager for Japan at Forter, stated: "Kadostore's achievement — maintaining a 0% confirmed fraud chargeback rate for one year while improving checkout completion by up to 6 percentage points — embodies Forter's goal of balancing fraud prevention and customer experience. It proves that AI-powered real-time risk assessment and fully automated operations can simultaneously solve the dual challenges of security and revenue growth. We are proud to support legitimate customers in completing purchases smoothly without unnecessary friction during high-demand product launches, protecting a better customer experience. We will continue to fully support the growth of KADOKAWA's e-commerce business."

About KADOKAWA Corporation:

A comprehensive entertainment company engaged in publishing, anime and live-action video, games, web services, education, and EdTech. KADOKAWA discovers talent globally, creates diverse IPs (Intellectual Properties), and expands them across multiple media. Under its "Global Media Mix with Technology" strategy, the company leverages technology to deliver its IPs worldwide and maximize their value.

About Forter:

Forter is a trust platform for digital commerce. Leveraging cutting-edge AI technology, Forter instantly determines whether any transaction across the customer journey is trustworthy. Forter's solutions enable businesses to embrace innovation — such as Agentic Commerce — without fear of fraud. With approximately one million merchants worldwide, including asics, BEAMS, ekinetto, SHIPS, and ZOZO, Forter has processed over $2 trillion in transaction decisions. We deliver both fraud prevention and revenue optimization, providing consumers with an exceptional shopping experience.

Forter Website: https://www.forter.com/ja/

Forter Newsroom: https://www.forter.com/ja/newsroom/

Inquiries regarding this announcement:

https://www.forter.com/ja/request-demo/