Reducing Financial Losses for Physicians: New Book 'Clinic Opening: The Complete Anti-Rip-Off Manual' to be Released May 20th

Fourway Co., Ltd. (Shibuya, Tokyo; Representative Director: Yohei Nakayama) will release a new book, 'Clinic Opening: The Complete Anti-Rip-Off Manual,' authored by Atsuki Nara, Representative Director of Zuisho Co., Ltd., on May 20, 2026 (Wed).

This book addresses issues frequently encountered by physicians and dentists during clinic opening—such as opaque estimates, multiple profit margins, and price hikes due to reliance on referrals—from the perspective of an architectural consultant who has supported over 100 openings.

Assumptions like 'it's safe because it's a major company' or 'it's fine because it's a friend's referral' often lead to losses ranging from several million to tens of millions of yen. This book systematizes the 'defense knowledge' required for clinic opening, covering property selection, design, construction, contracts, and estimate comparison. It serves as a practical guide for physicians and dentists planning their first opening, relocation, or expansion.

Book Overview 'Clinic Opening: The Complete Anti-Rip-Off Manual' organizes the 'hidden cost structure' of clinic opening and provides perspectives for physicians to make confident decisions.

When opening a clinic, many physicians must coordinate with multiple professionals including real estate agents, design firms, construction companies, and medical equipment dealers simultaneously.

However, due to industry-specific terminology and customs, it is often difficult to discern what a fair price is or where profits are being loaded.

Based on field experience, the book explains: - Why price differences are significant even with competitive bidding - Why relying on 'introductions' is dangerous - What to check in estimate documents - Conditions to confirm before signing contracts - Why the 'order of operations' is critical in preparation - Typical patterns where additional costs inflate later

The content is designed for beginners, clearly articulating 'what to ask' and 'when to pause' without requiring prior specialized knowledge.

Highlights ● Understand the structure of 'rip-offs' through illustrations Organized from a practical standpoint to explain why costs inflate, including multi-layered subcontracting, referral structures, and estimate opacity. ● Prevent 'thinking paralysis' caused by trusting big names Proposes a perspective based on 'structure and transparency' rather than brand or referrals. ● Practical 'Clinic Opening Check List' included Contains numerous check items for contracts, estimates, site selection, and construction management.

Recommended For: - Physicians and dentists planning to open a clinic - Those feeling uneasy about estimates or contracts - Those unsure about proceeding with 'referrals' - Practicing physicians considering relocation or expansion - Those looking to optimize opening costs

Author Profile Atsuki Nara: Representative Director of Zuisho Co., Ltd. An architectural producer who oversees clinic real estate, design, and interior construction. After experiencing store development at a major home center, he handled medical tenant attraction and opening support at medical corporations and real estate firms before becoming independent in 2023.

Publication Information Title: Clinic Opening: The Complete Anti-Rip-Off Manual Author: Atsuki Nara Release Date: May 20, 2026 Price: 1,600 JPY (excl. tax) Publisher: Fourway Co., Ltd. Distributor: Panolab Co., Ltd.