FreakOut launches 'HAWK,' an AI agent automating SNS ad operations.

FreakOut, a subsidiary of FreakOut Holdings, will launch 'HAWK,' an AI agent that automates SNS ad operations, on June 5, 2026. HAWK is a SaaS platform that autonomously executes ad operations, including campaign estimation, setup, delivery monitoring, and reporting, on SNS platforms such as TikTok and Instagram. In pilot testing with over 500 campaigns, it demonstrated high performance and operational efficiency. SNS ad market growth has outpaced the supply of specialized operators, leading to high turnover and severe knowledge loss. HAWK addresses this by automating ad operations and preserving institutional knowledge on the platform, a strategy FreakOut calls a 'formation shift.' HAWK integrates FreakOut's ad technology with UUUM's SNS marketing data and expertise, creating a strong competitive moat. Users can start operations simply by pasting client emails or notes; the AI automatically sets campaigns, calculates margins, manages daily budgets, and generates reports.