Japan Frito-Lay Ltd. (Calbee Group) will renew and re-release "Cheetos Flamin’ Hot Chili Cheese," part of the globally popular "Flamin’ Hot" series, starting June 8, 2026, at convenience stores nationwide. It will be available at other retail stores starting July 13, 2026. This renewal enhances the cheese flavor, providing a richer taste and umami. The combination of the subsequent chili heat and acidity creates an addictive flavor profile. The packaging has also been updated to the global color, purple. It is a unique umami-spicy flavor perfect for stress relief and a change of pace.

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  • Source: PR TIMES
  • Category: product_launch