Frontier, Operator of B2B Business Matching Service 'Ready Crew,' to Speak at Offline Event 'BtoB Revenue Growth Meetup! vol.2' on July 21 (Tue)

Frontier Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masahiro Takahashi; hereinafter 'the Company'), which operates the business matching service 'Ready Crew (ReadyCrew)', announces that Takayuki Iwata, Head of the Marketing Department, will speak at the offline event 'BtoB Revenue Growth Meetup! vol.2: A Night Discussing 'Target Acquisition' – Real Case Studies on Lead Generation in the Era of Webinar Saturation', hosted by Excite Co., Ltd. on Tuesday, July 21, 2026.

Background of the Participation

'We've increased co-hosted webinars and steadily acquired leads (contact information).'

'However, the proportion of our actual target audience among these leads is low, and we ultimately fail to convert them into sales opportunities or orders—'

Today, many B2B marketing teams are hitting a major wall: the growing gap between the quality of audience acquisition and actual business outcomes in an era of webinar saturation.

No matter how many lead generation tactics the frontline implements, if these efforts don't reach the company's true target audience, subsequent sales collaboration will fall flat. As the focus shifts from quantity to quality (target audience concentration), marketing professionals are struggling to optimize topic selection and co-host partner choices.

Having facilitated business matching with an annual transaction volume of 110 billion yen and supported over 140,000 cases, 'Ready Crew' deeply understands the importance of precise targeting for creating high-conversion business opportunities. At this event, Iwata, who has led marketing teams at multiple high-growth companies, will share concrete improvement cases and candid failure stories from Ready Crew's experience, delivering practical know-how for 'target creation'—going beyond mere 'lead acquisition'.

Key Points of the Session

Takayuki Iwata, Head of Marketing at Frontier, will present real-world strategies based on frontline experience, focusing on the following points:

- Approaches and concrete tactics for audience acquisition in the era of webinar saturation

Presenting new perspectives and practical methods to stand out among the sea of webinars and effectively reach the right audience.

- Strategic theme design and co-host selection for acquiring 'target' leads

Revealing the behind-the-scenes planning and partner selection strategies that attract the right enterprise audience, moving beyond mere attendance numbers.

- Real improvement cases and failures in lead generation

Sharing honest stories of challenges, setbacks, and how they were overcome through practical, hands-on improvements.

- Realities of post-webinar nurturing and sales alignment

Explaining the mechanisms for smoothly passing leads from marketing to sales, ensuring acquired leads are converted into high-quality sales conversations.

Event Overview

- Event Name: BtoB Revenue Growth Meetup! vol.2 "A Night Discussing 'Target Acquisition' – Real Case Studies on Lead Generation in the Era of Webinar Saturation"

- Date and Time: July 21, 2026 (Tue), 19:00–21:00

- Participation Fee: 1,000 JPY Includes drinks and light snacks. Payment via Peatix. https://fangrowth-260721.peatix.com/ (Receipts available)

- Capacity: 30 participants

- Organizer: Excite Co., Ltd.

- Registration URL: https://www.fangrowth.biz/event/20260721

[Speaker Profile]

Frontier Co., Ltd.

Head of Marketing Department

Takayuki Iwata

Graduated from Waseda University. Began career at Nexway, a spin-off from Recruit Holdings' telecom business, in marketing and business planning. Served as Head of Marketing Promotion at Digital Arts, a cybersecurity SaaS provider. Led PR, marketing, and design at Mobils, the top-selling chatbot platform, and experienced its listing on the Growth Market. Worked as Marketing Manager at HR tech company Kaonavi before joining Frontier Co., Ltd. in 2025, where he currently oversees the marketing department.

About Ready Crew (ReadyCrew)

Ready Crew is a free business matching community handling an annual transaction volume of 110 billion yen and over 140,000 cumulative matching cases. Adopted by approximately 70% of listed companies in Japan, it enables 'optimal matching' to accelerate corporate growth.

Its key feature is 'Contextual Sales'—a method that surfaces latent challenges through dialogue. Through in-depth interviews conducted by business concierges skilled at uncovering hidden issues even when clients aren't aware of them, Ready Crew reveals true needs that customers themselves may not have recognized.

Case Studies of Ready Crew Usage

https://readycrew.jp/results/

[Company Overview]

Company Name: Frontier Co., Ltd.

Headquarters: 17F, Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo

Representative: President and CEO Masahiro Takahashi

Business: Operation of 'Ready Crew', a business matching agent

Founded: November 2009

URL: https://frontier-gr.jp/

[Official SNS]

Facebook: https://www.facebook.com/ReadyCrew

X: https://x.com/readycrew1111

LinkedIn: linkedin.com/company/readycrew

The information contained in this press release is current as of the date of publication and is subject to change due to subsequent events or the passage of time.