FM Yokohama Signs Media Partnership with Fuji Motorsports Forest and Fuji Speedway

Fuji Motorsports Forest, Inc. (Forest) and Fuji Speedway Co., Ltd. (Fuji Speedway) have entered into a media partnership agreement with Yokohama FM Broadcasting Co., Ltd. (FM Yokohama).

The three companies will now disseminate multifaceted information regarding the appeal of motorsports and circuit life through FM Yokohama's radio programs, events, and radio shopping services.

Background of the Partnership

Forest and Fuji Speedway have continuously worked to expand the footprint of motorsports culture centered around Fuji Speedway and to cultivate a fan base in the Kanagawa and Tokyo metropolitan areas.

Meanwhile, FM Yokohama boasts a strong listener base supported by generations across Yokohama and Kanagawa.

Since last year, the three companies have collaborated through the segment "FUJI SPEEDWAY 'No Racing, No Life.'" on the program "FLAG." This official partnership was formed to deepen and evolve this initiative into a year-round regional media collaboration, aiming to create a new circuit culture beyond the scope of simple program sponsorship.

Main Initiatives

1. Continued Broadcasting of "FUJI SPEEDWAY 'No Racing, No Life.'"

FM Yokohama will continue this popular segment within the program "FLAG." In addition to the latest race information, the segment will deliver year-round content that makes motorsports more accessible, including tips on how to spend time at the circuit and the appeal of surrounding facilities.

"FLAG": Airing every Friday from 12:00 to 14:45 Segment: "FUJI SPEEDWAY 'No Racing, No Life.'" (within "FLAG," around 13:40, 15 minutes) Official Program HP: https://www.fmyokohama.co.jp/program/flag

2. Enhanced Immersive On-site Reporting

Fuji Speedway on-site reports by program DJ Ishikawa will be strengthened from the previous year, providing listeners with a realistic sense of the heat of major races, the tension of the paddock, and the unique atmosphere of the circuit.

3. Information Dissemination via Digital and SNS Collaboration

Fuji Speedway and FM Yokohama will coordinate through official SNS (X) to spread information, delivering event details to listeners in the Kanagawa and Tokyo areas in a timely manner.

4. Providing Experiences through Radio Shopping "Rajishopi!"

Utilizing "Rajishopi!" operated by FM Yokohama, special racing ticket packages will be offered, providing a familiar entry point for first-time visitors to experience motorsports.