Fuji Bōeki Co., Ltd. (Headquarters: Kitakyushu City, Fukuoka Prefecture; President: Ryosuke Tsubaki), which sells furniture and interior goods to interior shops, retail chains, and e-commerce sites under the theme of 'always by your side,' announces that its 'Soft-Sinking Cooling Cushion' series, launched in March 2026, has surpassed 1,300 units in cumulative shipments just three months after launch.
This series features a refreshing touch from contact-cooling fabric and a unique elasticity that softly sinks and slowly rebounds. Available in three types—round cushion, seat cushion, and 4WAY cushion—the design uses muted ivory and blue tones that blend seamlessly into interior spaces.
As temperatures rise and demand for cooling products increases, the series has gained popularity for its gentle appearance and comfortable usability, driving strong sales ahead of peak summer.
Introducing the Cooling Cushion Series: Combining Coolness and Comfort
The 'Soft-Sinking Cooling Cushion' series combines the refreshing sensation of contact-cooling fabric with a uniquely soft, slow-rebound elasticity.
While cool floors feel pleasant during hot weather, prolonged sitting can lead to discomfort from heat and moisture. This series addresses that by using contact-cooling fabric that delivers an instant cool sensation upon touch, enhancing comfort during summer relaxation.
The soft, muted ivory and blue color palette minimizes the strong seasonal impression typical of cooling products, allowing the cushions to blend naturally into living spaces—on sofas, chairs, or beside beds—without disrupting interior aesthetics.
Irresistible Mochi-Fuwa Texture
The appeal of this series goes beyond coolness. Its unique elasticity gently supports the body as it softly sinks in and slowly returns to shape. This mochi-fuwa (mochi-like and fluffy) texture invites prolonged touch and serves as the perfect companion for reading, video watching, or napping.
The series offers three types: round cushion, seat cushion, and 4WAY cushion, allowing users to choose based on their needs and preferences.
Top-Selling Product: The 4WAY Cushion – Connect, Roll, Lounge
Among the series, the 4WAY cushion is particularly popular, praised for its flexible adaptability to various uses and settings.
Equipped with side zippers, multiple cushions can be easily connected, allowing users to customize size and shape. By rolling the cushion and zipping it closed, it transforms into a cylindrical bolster cushion, gently supporting the neck or lower back for comfortable naps at a desk or during relaxation.
Connecting multiple units creates a lounging space. The cushion’s soft, curved elasticity supports the body, enabling users to relax in their preferred posture.
Product Overview
Soft-Sinking Cooling Round Cushion φ40
[Dimensions] Diameter 40cm × Height 15cm
[Colors] Ivory / Blue
[JAN] 4953980744166 / 4953980744173
Soft-Sinking Cooling Seat Cushion
[Dimensions] Width 42cm × Depth 40cm × Height 9cm
[Colors] Ivory / Blue
[JAN] 4953980744180 / 4953980744197
Soft-Sinking Cooling 4WAY Cushion
[Dimensions] Width 50cm × Depth 40cm × Height 5cm
[Colors] Ivory / Blue
[JAN] 4953980744203 / 4953980744210
Company Overview
Fuji Bōeki: Always by Your Side
Fuji Bōeki Co., Ltd. has, for over 60 years since its founding, enriched people’s daily lives through furniture and interior goods. By handling planning, import, and sales in-house, the company delivers a wide range of trend-responsive products nationwide.
The glass display cases for beautifully showcasing figures are long-selling bestsellers with high market share on major e-commerce platforms. The company also offers a wide range of original products beloved for years, such as the Color Box, which has been supported for over 15 years.
Additionally, new brands including plush toy accessories and pet goods are continuously launched to support everyday life. By valuing the balance of design, quality, and price, Fuji Bōeki will continue to be a presence that is 'always by your side.'
FACT BOX
- Source: PR TIMES
- Category: New Product