Fujifilm Celebrates 40 Years of 'QuickSnap™' with New Video Starring Ryo Yoshizawa and SNS Campaign

A New Chapter for the Iconic 'QuickSnap™' on its 40th Anniversary

Fujifilm Corporation (President & CEO: Teiichi Goto) has launched a new promotional video on May 26 to celebrate the 40th anniversary of its legendary product, 'QuickSnap™', which officially marks the milestone on July 1 of this year.

The video stars actor Ryo Yoshizawa, captured by renowned Japanese photographer Mikiya Takimoto. Takimoto, who has frequently photographed Yoshizawa, captures the actor's unadorned, authentic expressions as he photographs a beautiful sunset. The narrative moves from a special moment capturing nature to a later scene on a train, where the 'ordinary moments' taken with 'QuickSnap™' are brought to life on a smartphone via the 'QuickSnap+' app. This demonstrates how the film experience bridges the past and the present.

Campaign to Commemorate 40 Years

To mark this 40th anniversary, Fujifilm is running the '#NanoniTokubetsu' (Which is Special) Instagram posting campaign from May 26 to June 30, 2026. A total of 40 lucky winners will receive an original 'QuickSnap™' silicone case, with five of them being personally autographed by Ryo Yoshizawa.

Insights from Ryo Yoshizawa

Reflecting on the shooting, Yoshizawa shared, 'I’ve been using QuickSnap since I was a child, so I’m thrilled to participate in this project with Mr. Takimoto, whom I greatly respect.' Regarding the product's charm, he noted the unique way it captures light and the natural, happy expressions it records compared to digital devices. On the 'QuickSnap+' app, he remarked, 'The excitement of not being able to check the photos immediately, combined with the convenience of viewing them on a smartphone later, is a very fresh experience.'

Through this promotional effort, Fujifilm continues to advocate for the intrinsic value of the 'QuickSnap™' photography experience, blending the analog process with modern methods of preserving and sharing memories, and remains committed to delivering the joy of photography to generations to come.