Vote for Your Favorite Character at Fujiya! '2026 Sanrio Character Award' Event Starts April 9

Vote for Your Favorite Sanrio Character at Fujiya Confectionery!

Fujiya Confectionery will hold a collaboration project with the popular voting event '2026 Sanrio Character Award,' hosted by Sanrio Co., Ltd. The event will take place from Thursday, April 9, to Sunday, May 24, 2026.

During this period, for every 550 yen (tax included) spent on Sanrio Characters collaboration products available at Fujiya, customers will receive one '2026 Sanrio Character Award Voting Card.' Furthermore, special collaboration products with Sanrio characters will be released to coincide with the event. Enjoy the special treats while casting a vote for your favorite character!

●Event Overview

For every 550 yen (including tax) spent on Sanrio Characters collaboration products sold at Fujiya Confectionery, one '2026 Sanrio Character Award Voting Card' will be provided.

[How to Vote]

You can vote through the dedicated website by scanning the QR code on the voting card with your smartphone.

Voting Period: April 9, 2026 (Thu) 11:00 – May 24, 2026 (Sun) 23:59 Results Announcement: June 28, 2026 (Sun) 13:00

*The number of cards provided depends on the total purchase amount including tax. *Distribution ends once the voting cards run out. *One vote can be cast per voting card. *Card distribution begins at each store's opening time.

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What is the Sanrio Character Award?

The 'Sanrio Character Award' started in 1986 in Sanrio's monthly magazine 'Ichigo Shimbun.' This year marks the 41st edition of this popular voting event. Ninety characters selected from over 450 Sanrio characters are entered, and the rankings are determined based on votes from the web and Sanrio shops.

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Sanrio Characters Collaboration Products Arrive

◆ 'Sanrio Characters Glitter Fruit Bavarois Cake'

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