Where can I buy the Fujiya and OUTDOOR PRODUCTS collaboration items?

They can be purchased at Fujiya Confectionery stores and Fujiya Restaurants nationwide.

What kind of products are being released in this collaboration?

Two items are being released to commemorate the 75th anniversary of Milky: a backpack (10,780 yen including tax) and a shoulder bag (4,290 yen including tax).

Fun items for daily outings are here! Fujiya Milky x OUTDOOR PRODUCTS limited items released

Published Apr 13, 2026 11:00 PM ・ Updated Jun 2, 2026 1:01 PM ・ 5 min read ・ Source: PR TIMES

Fujiya has launched two limited-edition collaboration items with lifestyle brand OUTDOOR PRODUCTS, celebrating the 75th anniversary of its long-selling Milky candy. These items, a backpack (10,780 yen) and a shoulder bag (4,290 yen), feature Milky branding and Peko-chan/Poko-chan illustrations. They are lightweight, durable, and water-resistant, suitable for various daily and travel uses.

Two limited-edition items with a simple, casual Milky motif design are now available. Fujiya Confectionery stores and Fujiya Restaurants nationwide will release limited-edition items from 'OUTDOOR PRODUCTS,' an American-born lifestyle brand. As the second installment following last year's popularity, two goods commemorating the 75th anniversary of Fujiya's long-selling candy 'Milky' will appear. They feature the Milky brand logo and illustrations of Peko-chan and Poko-chan as a focal point, finished in a simple design that is easy for daily use. They are lightweight yet excellent in durability and water resistance, and can be used in various scenes. Enjoy spring outings with Peko-chan and friends.

◆ Backpack 'Backpack' This backpack features the Milky brand logo and Peko-chan and Poko-chan illustrations. It has three easy-access pockets on the outside and a zipper pocket on the back, large enough to hold A4 size items. The back is made of mesh material to prevent stuffiness, ensuring comfortable use. It's perfect for daily use, as well as holiday outings and travel, making it highly versatile.

'Backpack' Tax included 10,780 yen Size: Approximately W26 x H40 x D15 cm Material: Polyester

◆ Shoulder Bag 'Shoulder Bag' This shoulder bag matches the design of the backpack. It has pockets on the front and inside, allowing for neat storage of small items. It's a convenient item for short outings or as a sub-bag.

'Shoulder Bag' Tax included 4,290 yen Size: Approximately W12 x H17.5 x D7 cm Material: Polyester

◆ OUTDOOR PRODUCTS Started in 1973 in Los Angeles, on the West Coast of America, driven by the strong desire of the Altshuler brothers to 'create daily necessities favored by outdoor enthusiasts.' Today, in addition to bags, it is loved in over 60 countries worldwide as a lifestyle brand that widely develops daily necessities such as casual wear, underwear, shoes, watches, and stationery.

*Some stores may not carry these items, or they may be sold out. *The start date of in-store availability may vary by store. *Product content and design may change. *All images are for illustration purposes only.

Fujiya Website https://www.fujiya-peko.co.jp/ Fujiya Confectionery Brand Site https://www.fujiya-peko.co.jp/cakebrand/

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Source: PR TIMES
Category: product_launch

Fun items for daily outings are here! Fujiya Milky x OUTDOOR PRODUCTS limited items released

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