Fujiya Announces 75th Anniversary Campaign: Win a Special Shinkansen Experience or Milky Candy Assortment!

Milky 75th Anniversary! Campaigns Including Shinkansen Event Invitations Launched!

Fujiya's long-selling candy 'Milky' has reached its 75th anniversary in 2026. To commemorate this milestone, Fujiya has planned a unique campaign: 'Milky 75th Anniversary - Parents and Children Join Peko-chan on a Milky Journey to Osaka by Shinkansen Invitation Campaign.'

● Campaign Schedule (Application Period) Friday, May 22, 2026, 10:00 – Sunday, June 14, 2026, 23:59

● Application Courses [Course A] 75 winners Event Date: Saturday, August 1, 2026 Invitation to 'Milky 75th Anniversary - Parents and Children Join Peko-chan on a Milky Journey to Osaka by Shinkansen.' * Breakdown of winners: 15 pairs (30 people total), 15 groups of three (45 people total).

[Course B] 75 winners 'Milky Candy Assortment' gift for following and reposting on X.

[Course A] To Osaka by Shinkansen! The Interior is All About Milky! * Image of 'Milky-go' Shinkansen interior Course A utilizes JR Central's chartered vehicle package. Onboard the 'Milky-go' traveling from Tokyo Station to Shin-Osaka Station, guests can enjoy Milky-related events, product tastings, and commemorative photos with Peko-chan.

Applications open on May 22, 2026. Elementary school children and their families who share their memories or episodes related to Milky or Peko-chan will be eligible for selection (75 winners total).

◆ Event Details (Examples) - Milky Product Tasting: Taste new and trending Milky sweets before they hit the market. - Photo Session with Peko-chan: Peko-chan will make a surprise appearance on the train! - Become Peko-chan! Peko-chan Mask Making: Create your own one-of-a-kind Peko-chan mask by coloring it freely. - Challenge! Fujiya Quiz Contest: A 10-question quiz about Milky and Fujiya. Special prizes for those who answer all correctly!

* Image of Course A souvenirs Other fun events and limited-edition souvenirs are also prepared.

◆ Course A Recruitment Overview - Date: Saturday, August 1, 2026 - Target Train: Nozomi 349, from Tokyo Station (Depart 9:45) to Shin-Osaka Station (Arrive 12:12) - Travel Fee: Free (One-way from Tokyo to Shin-Osaka only) - Capacity: Total 75 guests (15 pairs / 15 groups of three) - Application Period: May 22 – June 14, 2026 - How to Apply: 1. Follow Fujiya official X (@fujiya_jp) 2. Enter through the dedicated Google Form linked in the official X post, providing required details and your Milky/Peko-chan story.

<Conditions & Precautions> * Both pairs and groups of three must be accompanied by an adult family member. * Target audience: Children of elementary school age or younger. * Preschoolers (under 6) can join on an adult's lap (1 per adult). * The invitation covers only the one-way trip from Tokyo to Shin-Osaka. Return tickets are not included. * Assembly at JR Tokyo Station; Dismissal at JR Shin-Osaka Station. * Participants are deemed to have consented to appearing in media coverage by JR Central, JR Tokai Tours, and various news/advertising outlets.