Fujiya Launches New 'Fujiya Raw Donuts' Nationwide

A Light, Melting Texture: Introducing 'Raw Donuts' Crafted by a Confectionery Shop

Focusing on the 'raw' (nama) texture trend currently sweeping the sweets market, Fujiya is releasing new 'Raw Donuts' packed with the expertise of Fujiya Confectionery stores.

Since opening the donut specialty store 'Peko-chan Milky Donuts' in September 2024, which has now expanded to 21 locations nationwide, the products have received great acclaim. Fujiya is now ready to begin handling new donuts at Fujiya Confectionery stores across Japan.

The donut dough, fried in rice oil and crafted to be airy and elastic, is filled with Fujiya's signature chantilly cream, specialty pastes, or jams. Enjoy the light, melt-in-your-mouth texture created by the harmony of the fluffy dough and creamy flavors.

### Fujiya Raw Donuts

#### Milky A donut with a light, melting texture filled with chantilly cream and 'Milky paste' made using the same Hokkaido condensed milk as the 'Milky' candy. This standard item features the gentle sweetness and rich condensed milk flavor inspired by Fujiya's long-selling 'Milky' candy.

#### Strawberry A light, melting donut filled with chantilly cream and sweet-and-sour strawberry jam. Enjoy a festive flavor that harmonizes the refreshing acidity of strawberries with the rich, smooth chantilly cream.

#### Chocolate A light, melting donut filled with chantilly cream and ganache made from Fujiya's own chocolate. Enjoy a high-quality taste created by the rich cacao aroma of the ganache and the smooth chantilly cream.

### Overview - **Product Name**: 'Fujiya Raw Donuts' (3 varieties) - **Launch Date**: June 1, 2026 (Mon) - **Price**: 388 yen (tax included) - **Retail Locations**: Fujiya Confectionery stores nationwide, Seiyo Gashiho Fujiya, Fujiya Ginza Seibu Ikebukuro Main Store, Peko-chan Milky Time, Peko-chan Milky Donuts MARK IS Minatomirai.

### SNS Campaign To commemorate the release, a giveaway campaign will be held on the official Fujiya Confectionery X account (@Fujiya_Yougashi). - **Period**: May 25, 2026 (Mon) 10:00 – June 21, 2026 (Sun) 23:59 - **Participation**: Follow the official account and repost the designated post. - **Prize**: 10 winners will be selected by lottery to receive a 'Desktop Peko-chan Doll (Brown)'.